The candidacy of Under Armour's Ultimate Intern Team Social Media Specialist Maggie Chang.
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Hashtags are the most abused tool of Twitter. So I’m going to clear up 3 unwritten rules by….writing them down. :)
1. #You #Dont #Have #To #Hashtag #Every #Word #In #Your #Sentence. Yes, believe it or not it’s true. You don’t have to do this. I just want to put that out there.
2. Symbols don’t work in hashtags. If you’re going to hashtag the word “don’t,” do it like this: #dont. Apostrophes, &, $…none of those will work with a hashtag. Also, if you’re going to hashtag a number, it won’t work unless you write it out or attach a word to it. For example, #2012 <—that won’t work. But #Year2012 or #TwoThousandTwelve, etc. will!
3. Remember that people think simply when it comes to Twitter. If you want to get your hashtag to catch on, make it short, sweet and clever. It’s harder to make a long hashtag work and it sure doesn’t help with your 140 character limit!
Yet another round of walking you through my resume. To view other resume walk throughs by me, click here.
STOCKWELL PROGRAMMING BOARD
Social Media Chair
October 2011-Present Ann Arbor, MI
•Managed Twitter account @stockwellsye for Stockwell Residence Hall since December 2011 to give residents a venue to learn about upcoming events and important information as well as strengthen connections between staff and residents
•Grew from 0 to 25 followers on Twitter within one month
•Reached more than 300 residents with Tweets published on TVs placed all over the residence hall
•Documented residence hall events through pictures and videos in order to record student involvement in the year
•Organized events to gain resident involvement including a trip to Joe Louis Arena to cheer on the Michigan Hockey team that 40 of the 300 residents attended
WHAT DOES THIS EXPERIENCE MEAN TO ME?:
First off, to clear some things up, Programming Board is the equivalent of Hall Council here at Stockwell, my residence hall/dorm. Originally, I had joined Programming Board because I was highly involved in the hall council of my freshmen year dorm and wanted an equivalent experience here at Stockwell. Joining in October, I’ve been able to contribute ideas that will help bond and inform the 300+ Stockwell residents. And then…in December, I was approached by our adviser about how Stockwell had an abandoned Twitter account. With 0 followers and the account only following 2 or 3 people, it was clear that there was really no proper usage of the account. So I accepted the challenge and became the sole curator of @stockwellsye. Within a month, gained 25 new followers, followed 12 and have consistently tweeted where we now have around 200 tweets. Although that may seem small to you, many people in our residence hall actually don’t have a Twitter. So what we’ve done to compensate is to publish my tweets on the multiple televisions around the hall where residents can stop for a moment and see events coming up. I also get to take pictures of hall events which may be a burden for most people but I’m the girl that LOVES taking pictures so it’s almost a habit for me. I absolutely love it and it’s allowed me to be more involved with my hall.
WITH THIS EXPERIENCE, WHAT DO I BRING TO UNDER ARMOUR?:
In Programming Board, we do a lot of event execution and without a plan, events are hard to pull off. So what we do, is we write down our proposed ideas, explain what we wish this event to accomplish (hall bonding, awareness of different causes, etc.), what we need to pull of this event (food, tickets, transportation, etc.) and how much we estimate it to cost. And after the event, we do write-ups of how the event actually went, if it was a good event and if we should do the even again next year. Not only does this organize ideas for us, but also gives future Programming Boards a good look at what went well for us and what didn’t.
Social Media Experience:
The most obvious thing I bring to the table with this experience is that I know how to run a professional Twitter account already. I have the experience of knowing what to post and when to do it. I know how to gain follower participation as well as have fun hinting at events to come to build suspense. I’ve gotten to revamp the entire look of the Twitter page with a custom background and image as well. I live-tweet at meetings for Programming Board, tweet at events, and I always am posting mobile pictures on Twitter and Facebook to give residents visual proof of what’s going on. I also have experience documenting events and posting via social media (both through the Stockwell Twitter and Facebook pages). I’ve been able to easily learn who my audience is, learn how to engage them and plan strategic marketing campaigns to get more students involved with Stockwell. The results have shown with the biggest turnout to events this year that Stockwell has ever see! See the things that social media can do?
I’ve been following a lot of the candidates for graphic designers, marketing strategists, writers, film makers and social media specialists, and I literally love what I’m seeing. We’re such a talented group of kids and I’m just proud to even be among you all!
Best of luck everyone! I know we will all proudly Protect This House if given the chance.
By no means am I a professional photographer. I would consider myself far from it. But I am the person who likes capturing moments. I like taking pictures not necessarily for artistic value (though I do try that sometimes) but instead, to remember everything. They say a picture is worth a thousand words. And for me, when I look at pictures, I love remember how I felt during that moment, the emotions behind it and the significance of being there.
These days, pictures and social media go hand-in-hand. It is important for everyone to post pictures at one point or another on their Facebook, Twitter, etc. Having something visual to look at is comforting to consumers, friends and followers. We like seeing products from Under Armour as they’re posted on Facebook. We like seeing pictures from events that Under Armour throws on their Twitter feed. It affirms that it does exist or it did happen.
I love being the person who captures moments for everyone else to treasure or envy because of the way it makes me feel. I love the feeling of being able to inspire others with what I’ve taken, or sparking a memory for someone and hearing them say, “Hey! I remember that!” I like lugging around a camera or whipping out my phone at opportune moments just so others can see how cool, interesting, funny, clever or incredible something is.
Pictures are a way of documenting life. Social media is the new venue where adventures can be shown.
So who better to help Under Armour document their adventures than the girl who loves doing it?
Candidacy for #SocialMediaSpecialist
About myself, my love for sports, my fascination with social media and why I want to work for Under Armour! Enjoy and check out the rest of the Tumblr and feel free to follow me on Twitter!
Today, I got to experience something amazing. As a sports marketing intern, I got to work promotions at the pre-season exhibition game between Michigan Lacrosse and Denison. So why is this exciting? Well…this is Team One—the very first Varsity Michigan Lacrosse team ever. Each time before, we have only had a club team.
This year it’s different. Getting to work this game was unbelievable. It was my first ever experience not only working lacrosse but actually seeing a lacrosse game. And honestly, props to lax players! I don’t think I’ve “Ooo”-ed and “Ahhh”-ed or “Ouch!”-ed as much as I did today in my entire lifetime. It’s exciting, scary and fast-paced all at the same time, and the sports fan in me really adored lacrosse. I know I’ll come to many more Michigan Lacrosse games in my tenure here at Michigan.
So what exactly did I do at work today? Well, besides keep my eyes open for flying balls coming our way (and believe me, there were a few close calls that made my heart rate go way up), I did some true marketing. I took the challenge of getting demographics from the lacrosse fans that came to the game today. A survey had been made by the department and it was my job to get people to take the time to fill it out. And using communication skills, finding connections between fans and myself, and just straight up being friendly, I got over 100 fans to fill out the survey. And honestly, I hope they know how much this really means to the department because in the end, all we want to do is make fan experience (this case at Lacrosse) BETTER. We always strive to LEARN and become BETTER. And that’s incredibly important and this mentality is instilled in me.
Finally, I just wanted to give a shout-out to the Michigan Lacrosse team. Congratulations to all of you on your win today and I seriously can’t WAIT to see more of you. #TEAMONE