The candidacy of Under Armour's Ultimate Intern Team Social Media Specialist Maggie Chang.
TO VISIT OTHER PAGES, PLEASE USE THE ARROWS LOCATED AT THE BOTTOM OF THIS BOX.
powered by Tumblr.
One of the first things Kevin said to me when he called was,
"Well, don’t scream…"
Good thing he said that too or I think I would have pierced the ears of all the people around me.
I’m seriously still in a daze from all of this. I’m officially part of the Under Armour Ultimate Intern Team! BALTIMORE BOUND!!!!
I was literally shaking with that phone call. I’m pretty sure I was freaking out, had my heart pounding, had that weird nervous laugh going on, and was jumbling my words. But hey, I didn’t scream!
I’m beyond excited and I wish someone had recorded my reaction because I would be a YouTube sensation (haha just kidding). I’m really pumped to work with the rest of the team this summer and excited to be out on the East Coast. And I’m so ready to represent the University of Michigan as well.
I feel like this last month and a half have been just a crazy roller coaster. I’ve gone from panicking in Orlando because I didn’t have any internet access and my phone (bless that little BlackBerry who has gone through so much) battery was exhausted every day through my constant refreshing, to laughing at some of my friends who struggled so hard to do Cam Newton’s celebratory move, to having to decline an offer somewhere else without even knowing where I stood in this competition because I wanted this more than anything.
But you know what? You have to take a risk. Regardless of if I had gotten this or not, I would have known that I had made the right decision. Because you never ever know what will happen unless you go for it. And I’m so happy I did.
I want to thank so many people as well. And so bear with me but I think this is completely worth it. Read on.
I made the video below for a reason. Not just for fun (though it was actually so much fun to make and everyone in it loved SuperCamin’ for me!), but to try and raise awareness for my campaign these last few days around the Michigan campus.
A social media campaign using a YouTube video, advertised by Facebook and Twitter, in order to raise awareness of my FB Page and my Tumblr. Woah, massive amount of social media in that last sentence. But here’s how it went down.
Step One: The Video
With the help of the video, I was able to capture a lot of my peers who are influential and involved in the Michigan community doing Cam Newton’s celebratory move. I figured that getting familiar faces around campus would give me a greater chance of people giving me support. Because people are more likely to listen to their friends. I got people from all different organizations on campus: our school newspaper the Michigan Daily, a huge entrepreneurial club called MPowered, reps from our student government CSG, the fraternity Theta Xi, the hall council in Stockwell (my dorm), leaders in many of the Ross School of Business organizations and so much more! This video was to convince my peers that I’m worth being supported by them!
Step Two: Advertisment
I posted in three Facebook groups (one of which is shown below) and tweeted to communities I’m a part of including the Ross School of Business,
Step Three: Results
It WORKED! I got 20 new likes on the Facebook page within the first hour of the video going up, 5 likes on the video itself and an inflow of well wishes that I absolutely adored. And the Michigan community continues to support with more and more coming in. I am so incredibly thankful for having people around me like this. I’m lucky. That’s without a doubt.
A Successful Social Media Campaign (That’s Still Going). Check.
The only way to get word out is when you have relationships with people. Social media is no exception. The task of impressing you, Under Armour, could not be done without the people who have loyally stood by me (and I hope they know that I stand by them as well). My friends have gone above and beyond just liking my page. On my page, I listed out specific ways they could help me on Twitter and Facebook—and they’ve taken the challenge happily.
Making those connections is the key part getting the word out—especially through social media. My friends can prove that. In just one day, they got 121 people to “Like” my page on Facebook. How? By sharing my page, retweeting tweets I wrote, going to SuperCam at Under Armour Football’s facebook page, going to Under Armour’s facebook page and commenting to them about me, and tweeting out to @UnderArmour to support me as well! It’s been incredible how willing my friends are and how supportive and encouraging they are.
Once again, I’m humbled by them and hope they know how much this means to me.
The past few weeks, I’ve done a community hero to me in Dave Brandon, and a global hero to me in Anderson Cooper.
This week, I’m going to bring my inspirational person…or people in this case…closer to home. These are my personal heroes. Ready?
Week 3: My Friends
These are just a few of them but I thought it’d be nice to recognize as many as I could in a little collage of pictures. I know everyone always says they’re lucky to have the friends they do…but I’m going to say it anyway: I am so lucky to have the friends I do. My friends put up with my crazy, energetic self but ground me, humble me and comfort me.
I can always be seen crying because I’m laughing so hard because of what some of these people always say. I really enjoy maintaining friendship because it’s one of those priceless assets the world has to offer. Don’t you love the ability to share accomplishments or even disappointments with people who you care for and mutually care for you too? Because you know that they’re looking out for you and have your best interests in mind?
The thing is I am always learning from them. Yes, sometimes I’m actually being taught subjects while working on projects with my friends like statistics homework or Roman history. Yes, I learn in that way from them. But I think more importantly, I learn how to always have someone’s back, how important it is to show respect, how to work as a team and most importantly, how to be a good friend. I am lucky that I have such great examples around me to truly fulfill the motto of “Treat others the way you would like to be treated.” They are always there to catch me when I fall. I just hope they know I’m there for them too.
And to those friends who are reading this. You know who you are. Thank you for laughing at my jokes. Thank you for staying till the end of football games with me even when it’s hot and sweaty or pouring rain or freezing cold. Thank you for enduring with my constant tweets and my pestering for you all to get on different social media platforms. Thank you for putting up with how many pictures I take of you all (YOU’LL THANK ME ONE DAY IF YOU HAVEN’T ALREADY!).
But most importantly, thank you for supporting me, not only through this competition, but with everything I do. I’m the luckiest girl in the world :)