The candidacy of Under Armour's Ultimate Intern Team Social Media Specialist Maggie Chang.
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Hashtags are the most abused tool of Twitter. So I’m going to clear up 3 unwritten rules by….writing them down. :)
1. #You #Dont #Have #To #Hashtag #Every #Word #In #Your #Sentence. Yes, believe it or not it’s true. You don’t have to do this. I just want to put that out there.
2. Symbols don’t work in hashtags. If you’re going to hashtag the word “don’t,” do it like this: #dont. Apostrophes, &, $…none of those will work with a hashtag. Also, if you’re going to hashtag a number, it won’t work unless you write it out or attach a word to it. For example, #2012 <—that won’t work. But #Year2012 or #TwoThousandTwelve, etc. will!
3. Remember that people think simply when it comes to Twitter. If you want to get your hashtag to catch on, make it short, sweet and clever. It’s harder to make a long hashtag work and it sure doesn’t help with your 140 character limit!
foursquare is one of the most interesting social media outlets out there. From the outside, people think that it is no different from “Checking-In” on Facebook.
However, foursquare does something quite fascinating with motivation. To get people to continue checking in, foursquare allows you to earn badges, earn Mayorships when you’re the top person that checks in to a certain place, and even compete with friends on who has the most points for the day.
All of those help motivate people to use foursquare. And I have to admit, I’m a pretty competitive person. And having badges, Mayorships, and competing with friends as motivation keeps me at foursquare.
It’s interesting how just inserting a little bit of competition into something can increase usage but most of all…keep users on. Props to foursquare for finding a way to accomplish that.
Thought I’d start today by giving some tips to what is probably the most underrated social media outlet for students today: LinkedIn. I talked about LinkedIn before in one of my earlier posts and why I love it but here’s a reiteration: social media is a huge factor in our daily lives and one of these days (if not already), LinkedIn will be just as good if not better than your paper resume.
Here’s some tips on how to best utilize LinkedIn.
- Business, Tech and Social Media news…in one place. As a student, I think everyone thinks that our generation is really up-to-date with technology and social media. Everyone thinks our generation knows exactly what the new trends are. And that might not be true. But LinkedIn Today, a headline reel at your homepage of LinkedIn, can help you stay up-to-date. They talk about everything from business mergers to stocks of social media to social media tips to the newest Android phones. Everything in the three categories listed above are right there from all different sources including Mashable and the Wall Street Journal. I stay informed through this!
- Follow Companies. Following companies can be your biggest advantage here when we are looking for summer internships or future work placement. A lot of information are on the company profiles on LinkedIn but the connections and jobs are the key ones. If you’re interested in the company, reach out to someone who works there! With a box called “How you’re connected with COMPANY NAME” you can see your first, second and third degree connections. Click on some and look around for an area of your interest or an HR director. You might get some cool feedback! And also check if there are jobs available. Many companies now post jobs directly to their LinkedIn, which is convenient for us all!
- Utilize “Adding Sections” to make a more informative profile. LinkedIn has some awesome “apps” that you can have in your profile. If you go to edit your profile, you’ll see above your Summary that you have the choice of adding sections:
And they’re awesome! You can show what courses you’ve taken, what books you’re reading, and you know how sometimes you aren’t sure if your extra curricular activities count as “Work Experience?” Well no problem now! There’s a section called Organizations where you can write what you’ve done in every organization you’re involved with. A great way to build your LinkedIn resume!