The candidacy of Under Armour's Ultimate Intern Team Social Media Specialist Maggie Chang.
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Pictured above is Robby Ginepri, an American tennis player sponsored by none other than Under Armour. I am a huge tennis fan…and I mean HUGE. Played the sport for a good portion of my life and I’m the girl that will wake up at 5am EST just to watch the Australian Open. Yes, I’m crazy for sports and I love it.
But this year, I did notice the lack of Under Armour at the Aussie Open. And it made me think…Under Armour needs to make a bigger presence internationally. Yes, UA is an American brand but giving it even more depth by going international is only beneficial. And I think the best outlet for that is through tennis and of course…social media.
Tennis is by far one of the most international sports. It is the top individual sport in the world and one of the most played sports as well. The thing about sports to remember is that it isn’t tickets that is making the most money for the sports industry… it is Sports APPAREL. People play tennis. And although UA does sell a few tennis things, I think it is time for them to put more focus on the area because people trust the brand enough to start converting to UA for the sport. Sponsorship of more top tennis players on the tour is the ultimate start.
So how would Under Armour get the word out about their international self? Social media of course! The fastest, easiest and most widespread way to spread information. Getting the word out about new products, ways for international customers to purchase these products, when sponsored players are playing and making huge pushes to inform people on when those players win. Because winners are what Under Armour produces. Winners are who #ProtectThisHouse