The candidacy of Under Armour's Ultimate Intern Team Social Media Specialist Maggie Chang.
TO VISIT OTHER PAGES, PLEASE USE THE ARROWS LOCATED AT THE BOTTOM OF THIS BOX.
powered by Tumblr.
Click the title.
Check out my journey on becoming the Under Armour Ultimate Intern on my blog on The Michigan Daily!
I am proud to represent the University of Michigan this summer in Baltimore and I will protect this house!
I’m officially the “voice” of @umichtix, the Michigan Athletic Department’s ticketing office Twitter account!!!!!! Woohoo! I get to reach over 3,000 followers with information about tickets, upcoming events and other cool information about Michigan Athletics.
And I couldn’t be more excited with the opportunity! After being a Sports Marketing Intern for the Marketing Department at Michigan Athletics, our CMO Hunter Lochmann and Director of Digital Marketing Jordan Maleh got to know me and knew how much I loved social media, especially Twitter. Yupp, they both call me Hashtag.
And after pitching them the Tweet Your Seat idea and now working in the ticket office, I think both Hunter and Jordan saw that I was capable of holding onto a twitter handle for the Department. Do I know everything about social media? Not even close. But I think I bring some new and creative ideas to the table, they know I’m passionate about Michigan so I will do anything to represent the school well, I’m willing to commit to it and I am taking this as a huge opportunity to learn from Jordan everything I can about digital marketing and social media.
For Under Armour, this further shows my work in social media, my passion for it but I think most importantly, that I can be trusted and I am capable of doing this. I know for a fact I wouldn’t be given this opportunity if Jordan and Hunter didn’t think I could.
I’m thankful to Jordan and Hunter for believing in me and giving me, a student, the opportunity that not many other people might have. I know it’s a big responsibility and I am so excited to get this chance!
If you’re reading this right now: I won’t let you guys down!!!!
Oh and hey, while you’re at it, give @umichtix a follow on Twitter! ;) Yupp, already trying to get people to follow.
1. My Facebook page has surpassed 300 likes which is awesome! Thanks to everyone who’s supporting.
2. SuperCam Take Orlando video has also surpassed 300 since I posted it on YouTube on Friday.
3. SuperCam Takes The University of Michigan has exceeded my expectations. It’s almost breaking 400 views and it’s only been live since Monday night! That’s insane! Wolverine Nation, you’re doing work! So thank you so much!
Stats on this video as of 12:20pm EST 3/7/12
Thanks for your support everyone!
A new opportunity has officially been added to my schedule.
As you may have already read in older posts, I am a sports marketing intern for the Michigan Athletic Department. And it’s one of the best experiences ever. We get to do the execution of marketing and promotion so there’s a lot of hands-on, field marketing going on and I enjoy that.
But after our Chief Marketing Officer gave the interns opportunity to see the ticketing side of Michigan Athletics, I—being the curious person I am—couldn’t resist. I took up the offer and as of yesterday, I volunteer in the Michigan Athletics Ticketing Office.
And boy is it different. But not in a bad way. It was just Day 1 so I can’t say anything is for certain, but the ticketing office is much more calm, quiet and slower than the fast-paced, pretty crazy and loud atmosphere of the marketing department. But somehow, the transition wasn’t too bad for me. I actually liked the calmness. The loud, fast-paced atmosphere is definitely some place I’ve found I thrive in but the quiet ticketing office is definitely nice.
Aside from atmosphere though, it was interesting to see all the things that go into ticketing. There is so much data involved in tickets. It’s very methodical and very customer-oriented, where marketing allows for a bit more freedom. But again, I liked seeing this side of it. Selling tickets makes up a huge chunk of any sports teams revenue and so I know how important the work that the ticket office is. I like the sales aspect of it.
And so, after Day 1, I must say, I’m going to enjoy learning from this experience. It will be fun to see the actual sales process, whereas usually I’m on the other side promoting for the sale.
If I get the chance to work for Under Armour, I can proudly say that by May, I will have skills in both promotion of products as well as the actual sales process; both good skills to know when working with selling goods.
So I’m going to take this opportunity and run with it. Because it’s a great one.
I made the video below for a reason. Not just for fun (though it was actually so much fun to make and everyone in it loved SuperCamin’ for me!), but to try and raise awareness for my campaign these last few days around the Michigan campus.
A social media campaign using a YouTube video, advertised by Facebook and Twitter, in order to raise awareness of my FB Page and my Tumblr. Woah, massive amount of social media in that last sentence. But here’s how it went down.
Step One: The Video
With the help of the video, I was able to capture a lot of my peers who are influential and involved in the Michigan community doing Cam Newton’s celebratory move. I figured that getting familiar faces around campus would give me a greater chance of people giving me support. Because people are more likely to listen to their friends. I got people from all different organizations on campus: our school newspaper the Michigan Daily, a huge entrepreneurial club called MPowered, reps from our student government CSG, the fraternity Theta Xi, the hall council in Stockwell (my dorm), leaders in many of the Ross School of Business organizations and so much more! This video was to convince my peers that I’m worth being supported by them!
Step Two: Advertisment
I posted in three Facebook groups (one of which is shown below) and tweeted to communities I’m a part of including the Ross School of Business,
Step Three: Results
It WORKED! I got 20 new likes on the Facebook page within the first hour of the video going up, 5 likes on the video itself and an inflow of well wishes that I absolutely adored. And the Michigan community continues to support with more and more coming in. I am so incredibly thankful for having people around me like this. I’m lucky. That’s without a doubt.
A Successful Social Media Campaign (That’s Still Going). Check.
Ladies and Gentleman…
SUPERCAM TAKES THE UNIVERSITY OF MICHIGAN
We Wolverines can Cam it too! Shot in just one day with a ton of willing people who I love very dearly. Thank you for all the support!
YouTube is an integral part of social media so I thought I’d do something to not only build off of Cam Newton’s SuperCam for Under Armour, but also something to build support in the Michigan community. I’m not a filmmaker but I think this is a fun way to raise awareness of my candidacy. And hey, nothing’s better than YouTube!
Missing Crisler Center and Yost Ice Arena so much already. Michigan Basketball and Hockey home games are officially done (well…almost for Basketball but students won’t be there because it’s our spring break), and so now my life begins without being able to see my two favorite teams at home till November. Both of these places are getting renovated to so it’s going to be incredible to see them come next fall.
It’s sad to say that I won’t be working/seeing any more games till November but there’s plenty to keep us busy around the Athletic Dept…
Did someone say Lacrosse, Softball and Baseball…? :)
At Michigan, our basketball section is called the Maize Rage. I’m a college basketball fanatic and I get really into games. This week, College GameDay is coming to the University of Michigan (for the first time for basketball)! But instead of just cheering and posting as a good background for College GameDay, we’re doing something else too.
The Maize Rage will be zaching. Zach, which ‘zaching’ is dubbed after, is a Maryland Basketball Student Manager who has been battling brain cancer since middle school and just underwent brain surgery. In the hospital, he took a picture which is now dubbed as “Zaching.”
So we, the University of Michigan Maize Rage, will be Zaching for College GameDay in honor and support of Zach.
You might be asking yourself, why are we supporting another team? Because that’s sportsmanship. And that’s community. The sporting world is so powerful and using it to do good things and support great people like Zach is the best way to use that power. Supporting him is bigger than another team. It’s bigger than a game. This is unity at its finest. We’re standing up against cancer and standing with those who have to battle through it.
Zach has a tumblr that you guys can check out at: http://zaching.tumblr.com/
The back story is here: http://zaching.tumblr.com/post/16651365336/the-inspiration
Stories like this are humbling and I get really passionate about things like this only after just reading it.
So make sure to watch College GameDay this Saturday at 10am on ESPNU and continue at 11am on ESPN to watch the Maize Rage support Zach by Zaching!
Zach and Maryland? We Support You.