The candidacy of Under Armour's Ultimate Intern Team Social Media Specialist Maggie Chang.
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When people ask me what my interests are, I say sports, marketing and social media. The first on the list usually needs to nice conversation about sports I like, athletes I cheer for, and teams I like. The second is pretty self-explanatory only because that’s what I’m studying in school at the Ross School of Business.
But the third, social media, sometimes throws people off. “Social media?” they ask. Yes, social media. But I’ll always clear it up for them.
I don’t mean social media in the sense of updating Facebook statuses or tweeting what you ate for lunch.
I mean social media in the sense that I’m absolutely fascinated at the ability of sharing stories in multiple ways…in just seconds. In its simplest form, social media is just blogging. Micro-blogging in terms of Twitter, social-blogging in terms of Facebook, network-blogging in terms of LinkedIn.
I love being able to communicate with people that you normally don’t get to. Those people being celebrities, companies, recruiters, alumni of my school, stores, etc. I love that, as a student, I can find out more about the industries I’m interested in with just a view of their Twitter, or get the latest information of what’s going on around my school.
I like influencing my friends, peers, and other people to get involved with the social media movement. I like getting people interested on the benefits of social media and I try to tell them how to use it properly, about privacy settings and what I’ve gotten out of different social media outlets. I know that many of my friends will vouch that I’ve gotten them on Twitter, LinkedIn, Pinterest and even a few to find out their Klout scores!
But my biggest interest comes in social media marketing. It’s amazing how influential social media has become for marketing now. Companies not having a Facebook and/or Twitter is a rarity these days. Product information comes out via these social media platforms now. Even customer service is done through them these days. The brilliance of social media is that everyone who is your fan or follower is interested in you in some way—or else why would they have liked your page or followed you? That in itself has already given you the target market. You can reach all of your followers with just 1 tweet. And all of your fans with just one post. It’s unbelievable if you think about it.
And so yes, that is why I love social media. Passionate about it, really. And I can’t wait to show you what I’ve got, Under Armour, if chosen as your social media specialist.
I am always following what the top trends are on Twitter. And this one just made me rush to Tumblr so I could tell you about something I’m passionate about. #BestSportsRivalry
I just wanted to post this because I LOVE rivalry. It’s possibly because I go to a school that has such an intense, passionate rivalry: Michigan vs. Ohio State. It is so intense that our traditions include not just saying “Beat Ohio State” but “Beat Ohio.” Yes, the entire state is involved in this. It is really a state versus state phenomena. There are rumors that if you drive in Ohio with a Michigan license plate during rivalry week, the cops are that much happier to pull you over. Is it true? Hey, I’ve never experienced it.
Such PASSION goes into rivalry. When Michigan defeated Ohio State for the first time in 8 years at Michigan Stadium, I teared up of happiness and rushed the field. It meant the world to me that we finally won. And the fact that my birthday was the next day and it was my only wish to beat that school that wears red made it that much better. And then there are those times that I’ll sit there absolutely heartbroken that we lost to Ohio State. Crushed. Pit in your stomach awful. It makes you mad. It makes you feel these insane emotions that are really unnatural toward the other team. And if you let them get to your head, it can cause negative outcomes. You see that rivalry brings out the worst in people: violence, fights, hazing, crime, teasing, the list goes on and on…
But there are positives to rivalries. Rivalry excites me, fuels me and makes me work that much harder. What I’ve learned from rivalry is that competition pushes me to be a better person. Competition makes me appreciate others efforts and makes me think about going above and beyond. Competition has made me love the reaction on people’s faces when they see how hard I’ve worked and how I’ve exceeded their expectations. That’s the greatest reward of it all.
It also has taught me respect. As much as I can’t stand when that team wins…I know that I will hold myself to a higher standard and not be a sore loser. I have immense respect for Ohio State because you know what? They are so damn good. And we Wolverines know it. Whether we want to admit it or not is a different story but I respect them enough to know that Michigan and Ohio State will always be a good game because Ohio State will play their part in making it an exciting game.
Rivalry puts us that much closer to those that share the same interests with us. In the stands at Michigan Stadium, we always joke that we are watching a game with 114,000 of our closest friends…even though we actually know less than 2% of them personally. But you know what? We all stand for one cause. We all have just this incredible spirit that shows when we score or the continuous encouragement to our team when we’re down. We unite. I’ve learned that I will always stick next to others who I share the same values with. I will unite with them. I will defend them. And I will stand with them.
You see, sports are not just games to me. Rivalry isn’t just this “mad hate” for the other team. They’re life lessons. They teach me applicable stuff that I can translate into real world situations and they teach me things to make myself a BETTER athlete, friend and person. I’m thankful for rivalry and I am so happy that I love sports.
By the way—the answer to What is the #BestSportsRivalry? In my (completely biased) opinion: MICHIGAN and OHIO STATE. GO BLUE.