#MaggieChang

The Goal: To get 200 Likes by 1:30AM EST for my “Maggie Chang for the Under Armour Ultimate Intern Team.” Start time: 12:12AM EST.

How:

• By social media of course! I posted a Facebook status and tweeted this to tell people what I was trying to do:

Social Media Tactic Used:

Incorporation of followers and friends that THEY can make the difference by setting a time-restrained goal.

• What is said right above is extremely important to realize. When you can make people feel involved in any process, your backing will be much stronger. In the first 20 minutes, I got 27 likes right away! People saw that they could get me to 200 and they decided to make the difference.

Consistency of Status Updates

• I decided to keep people updated on how many more likes we needed through the entire hour because the sense of urgency is set when you do that. Examples are shown below:

My friends DEFINITELY pulled through!

People who already liked my page:

• Retweeted my tweets
• Facebook Instant Messaged their friends to convince them to like my page
• Shared my page, expressing the goal

And a lot of people who hadn’t liked it originally were motivated to like it to help me accomplish this goal. 

Did we make it?

Hmm…

Just a MINUTE before time ran out, we got to 200!!!!

A HUGE thank you to my friends who got so into helping me! Thank you if you just liked the page, thank you if you shared the page, thank you if you IMed people, retweeted, etc. It means the world to me; I won’t let you all down :)

#Reached200

Patience is a virtue my friends. 

The faster YouTube gets it up, the early you’ll get to see what I got for you! 

#UltimateIntern #WaitRightHere

Just wanted to repost my social network sites for your ease and enjoyment:

Twitter

LinkedIn

Tumblr

Pinterest

Delicious

FourSquare

Enjoy!

1. UNDER ARMOUR SEMI-FINALIST FOR SOCIAL MEDIA SPECIALIST! I mean, what’s better than finding out that you’re an Under Armour semi-finalist!? Finding out you’re an Under Armour semi-finalist in DISNEY WORLD! Could not be more psyched! My roommates have decided to help me out and so we have a few fun things planned :)
2. The amount of Under Armour people wear to Disney World is actually unbelievable. Talked to a cast member (the workers here at Disney) and many of them actually wear Under Armour below their costumes/work clothes because…it’s 80 degrees here.
3. My Under Armour shorts work like a charm. Went on Splash Mountain twice in a row…30 minutes later, shorts completely dry. Epic.
4. Tumblr’s layout changes which is always an interesting twist to things…
5. Once again am amazed by all my friends and their support for me. You guys are amazing, I love you and I can’t wait for you all to be a part of this. Thanks so much for getting me here…let’s take it even further :) #ToTheFinals

Through the last four weeks, I’ve done my best to show you, Under Armour, why I deserve to be your social media specialist. I’ve done so by:

• Showing you my social media skills through my experience tweeting professionally for my residence hall, my ability to get an idea through one of the largest Athletic Departments in the country to affect 13,000 fans, my grasp of social media dashboards such as HootSuite and my usage and love of social media outlets such as Twitter, Facebook, LinkedIn, Pinterest, FourSquare and most obviously, Tumblr.
• Showing you my knowledge and love for all things sports through my job at the Athletic Department here at Michigan, my absolute adoration for athletes like Cam Newton and Tom Brady, my excitement that seeps onto this Tumblr when my teams win.
• Showing you other skills I possess and have a grasp of such as writing in a public forum, a hold on Adobe Photoshop, my coursework that describes what I’m learning in business and sports management, things that motivate me like improving from my mistakes, and experiences that have changed me.
• But most of all, I’ve done my best to show you why I am a good fit with Under Armour through detailing those who inspire me and how I look up to those who I share the same values with, having the heart and drive to complete a task but always trying to exceed expectations, knowing that things will and are challenging but wanting to take a risk, looking for the next big things, promoting a team atmosphere because that’s where the best results come from, staying humble and thankful for the opportunities I am given and always looking to improve on myself—to make myself BETTER. 

So Under Armour, I believe that I, Maggie Chang, would be a great social media specialist for you! Thank you for giving me the opportunity to pitch myself to you these last four weeks. I’ve learned a lot about not only Under Armour, but myself.

As this Under Armour competition comes to a close, I have one last time to do an inspirational person of the week. For the last few weeks, I’ve done profiles on people that inspire me. It’s funny because I actually had this one written first.

But the best is saved for last.

So here we go. The last one.

Week 4: Kevin Plank 

How many times have you heard someone say, “I can’t do that.” How many times have you seen someone back down from a challenge? Too many times.

With an industry dominated by the company with the swoosh and the other with those three lines, it would be impossible to make an imprint, right? Wrong. Kevin Plank was able to overcome such a barrier to entry to making the top ten in the World’s Top Sports (not just sports apparel!) brands according to Forbes. How? Because he believed he could make that imprint. He knew he could make that imprint because he had a brilliant idea.

It’s about believing what you do. It’s about knowing you can do what others say you can’t. It’s about overcoming obstacles. That’s what successful business people do.

His energy is unmatched, able to constantly motivate those around him. And yet, he is humble…just as one of Under Armour’s values states: Be Humble. Be Hungry.

If there’s just one thing that I could take from Kevin Plank (it’s a tough choice…), it would be: to persevere through challenges knowing that you can do something big if you’re willing to take the risk. It’s a positive mind-set, with a knack for innovation that keeps Under Armour on its toes and running well.  

Always looking for the next best thing. Always willing to take the plunge. Always humble. Always driven. Always making things better.

That’s why Kevin Plank, founder and CEO of the brand that gave us all this amazing opportunity and continues to make the most high-quality, innovative and best products out there: Under Armour.

We all learned once or twice in middle school and high school about the scientific method. Maybe you even learned a song to it to remember it. But for the most part, here’s the scientific method.

1. Purpose - State the problem
2. Research - Find out about the topic
3. Hypothesis - Predict the outcome to the problem
4. Experiment - Develop a procedure to test the hypothesis
5. Analysis - Record results of the experiment
6. Conclusion - Compare hypothesis to the experiment’s conclusion

And although Under Armour and advertising agency Red Tettemer might not have used the scientific method to put on this social experiment of the Ultimate Intern Team, I’m going to take an educated guess and say that they still had a goal, did their research and went through with this experiment. So let’s look at what Under Armour/Red Tettemer’s scientific method probably was:

1. Purpose - A need for the best and brightest interns in five different categories: film maker, writer, social media specialist, marketing strategist and graphic designer, as well as spreading more publicity about the Under Armour brand
2. Research - Research on creative ways to get many students to apply, a way to get more people knowledgeable about Under Armour, and how students are impacted by and from social media.
3. Hypothesis - If we hold a contest for the Under Armour Ultimate Intern Team via three social media methods (Facebook Like, 140 Character cover letter, Tumblr Resume), we will get the best and the brightest interns as well as more publicity of the Under Armour brand.
4. Experiment - What we’re doing right now!

Now, I can’t say what the analysis is or the conclusion is for the experiment only because…it hasn’t ended and the results aren’t shown just yet. 

But I want to bring up something interesting that we CAN conclude from this already: This contest has promoted teamwork, a support group and made friendships.

I see it every day as people like the things I post, reblog them, etc. I see it when I do the same for your work. I see it when we tweet at each other positive messages like Amelia pointed out here, or when many of you wanted to spotlight a few of the candidates that you thought were doing a great job. I see it when Daniel likes my Facebook status or when Matt Somma tweets awesome stuff about UA that I have to RT. I’m not sure Red Tettemer or Under Armour could have predicted such a circumstance. Because this is after all a competition. And we all are clearly sports fans or know our sports or at least are interested. And although sports are extremely positive for the most part, we’ve all seen sports bring out the worst in people with fights, intense rivalries leading to hate and not supporting the other team.

But this is the brilliant side of competition. The side you get to see as we support each other. We even have some friendly competition. Another social media specialist candidate, Ayo, and I were having a little battle over Twitter as our two schools (Bowling Green and Michigan) faced off in hockey. It was a lot of fun and Michigan lost on Friday, but it was fine because I thought it was really cool that because of a competition, Ayo and I could bond over something that wasn’t even essentially part of this competition.

This Under Armour Ultimate Intern Team competition has brought out the absolute BEST in all of us. We should all be proud of the work we’ve showed UA and I know for a fact they have a hard decision on their hands. I’m sincerely hoping for the best for all of you and can’t wait to see what you guys have left up your sleeves in the last lap of the competition.

I don’t know Under Armour and Red Tettemer’s conclusion, but I will say this: we might have put a little twist in their hypothesis as we’re all greatly supportive of each other.