#MaggieChang

One of the first things Kevin said to me when he called was,

“Well, don’t scream…”

Good thing he said that too or I think I would have pierced the ears of all the people around me. 

I’m seriously still in a daze from all of this. I’m officially part of the Under Armour Ultimate Intern Team! BALTIMORE BOUND!!!!

I was literally shaking with that phone call. I’m pretty sure I was freaking out, had my heart pounding, had that weird nervous laugh going on, and was jumbling my words. But hey, I didn’t scream! 

I’m beyond excited and I wish someone had recorded my reaction because I would be a YouTube sensation (haha just kidding). I’m really pumped to work with the rest of the team this summer and excited to be out on the East Coast. And I’m so ready to represent the University of Michigan as well.

I feel like this last month and a half have been just a crazy roller coaster. I’ve gone from panicking in Orlando because I didn’t have any internet access and my phone (bless that little BlackBerry who has gone through so much) battery was exhausted every day through my constant refreshing, to laughing at some of my friends who struggled so hard to do Cam Newton’s celebratory move, to having to decline an offer somewhere else without even knowing where I stood in this competition because I wanted this more than anything.

But you know what? You have to take a risk. Regardless of if I had gotten this or not, I would have known that I had made the right decision. Because you never ever know what will happen unless you go for it. And I’m so happy I did.

I want to thank so many people as well. And so bear with me but I think this is completely worth it. Read on.

Read More →

Hey guys! 

I know the whole Tumblr part is done, but I thought it’d be cool if we got a bunch of the semi-finalists for the Under Armour Ultimate Intern team to do some friendly competition for March Madness.

It’s just for fun, you don’t really win anything (except for the glory that is having the winning bracket!) but I thought it’d be a great way to just finally breathe. Regardless of what happened or what will happen, we all worked really hard and this is just a way to celebrate not only our hard work, but also the friends we made.

So…if you’re interested and you see this before March 15th, JOIN THIS GROUP: https://www.facebook.com/groups/388997137777300/

I’ll approve you guys.

And give this a reblog too so we can get other people that competed knowing about this as well! LET’S DO THIS!

In this last week, I have shown you, Under Armour, why I think I should be your Social Media Specialist on the Under Armour Ultimate Intern Team. I’ve done this by:

• Further showing my social media skills through unique and creative social media campaigns like my #SeeTheFinishLine campaign where I was able to convert more than 50 people to change their profile picture at the same time to support me, my #SocialMediaSaturday posts where I gave tips and information on a few social media outlets, and by knowing that I am trusted with social media handles as the Michigan Athletic Department has trusted me to represent them well on Twitter.
• Further showing you my knowledge and love for all things sports through doing a series of posts on my ideas for the development for Under Armour tennis, my article in the Michigan Daily about the Big Ten status in NCAA Men’s Basketball, and as always, my excitement for the sports teams I love always finding their way into this tumblr…
• But most of all, I’ve shown you how passionate I am for Under Armour and how I think I’d fit well with UA through videos where I’ve gotten strangers all the way down in Orlando, Florida to Super Cam with me and here at the University of Michigan as well, through telling you that even though I don’t go to a school sponsored by Under Armour that doesn’t mean I can’t make a difference as I offer a different perspective on things, by collaborating with other candidates on ideas and posts, by posting quality content consistently on this Tumblr for Under Armour and everyone else to see, and through the number of tweets, Facebook posts, pins, reblogs, etc. that my supporters and I have done to prove to you how badly I want this internship.

So Under Armour, I believe that I, Maggie Chang, would be a great social media specialist for you! Thank you for giving me the opportunity to show you what I’m made of. 

My Entire Archive

Semi-Final Round Posts

My Supporters and Stories of Support (does not include #SeeTheFinishLine Campaign or SuperCamVideos)

SuperCam Videos

New Opportunities

Under Armour Tennis Ideas: Protect This Court

#SeeTheFinishLine Campaign

#SocialMediaSaturday

An Ultimate Collaboration: Under Armour Recruit

I’m officially the “voice” of @umichtix, the Michigan Athletic Department’s ticketing office Twitter account!!!!!! Woohoo! I get to reach over 3,000 followers with information about tickets, upcoming events and other cool information about Michigan Athletics.

And I couldn’t be more excited with the opportunity! After being a Sports Marketing Intern for the Marketing Department at Michigan Athletics, our CMO Hunter Lochmann and Director of Digital Marketing Jordan Maleh got to know me and knew how much I loved social media, especially Twitter. Yupp, they both call me Hashtag.

And after pitching them the Tweet Your Seat idea and now working in the ticket office, I think both Hunter and Jordan saw that I was capable of holding onto a twitter handle for the Department. Do I know everything about social media? Not even close. But I think I bring some new and creative ideas to the table, they know I’m passionate about Michigan so I will do anything to represent the school well, I’m willing to commit to it and I am taking this as a huge opportunity to learn from Jordan everything I can about digital marketing and social media.

For Under Armour, this further shows my work in social media, my passion for it but I think most importantly, that I can be trusted and I am capable of doing this. I know for a fact I wouldn’t be given this opportunity if Jordan and Hunter didn’t think I could.

I’m thankful to Jordan and Hunter for believing in me and giving me, a student, the opportunity that not many other people might have. I know it’s a big responsibility and I am so excited to get this chance! 

If you’re reading this right now: I won’t let you guys down!!!!

Oh and hey, while you’re at it, give @umichtix a follow on Twitter! ;) Yupp, already trying to get people to follow.

Amazing stats…

1. My Facebook page has surpassed 300 likes which is awesome! Thanks to everyone who’s supporting.

2. SuperCam Take Orlando video has also surpassed 300 since I posted it on YouTube on Friday. 

3. SuperCam Takes The University of Michigan has exceeded my expectations. It’s almost breaking 400 views and it’s only been live since Monday night! That’s insane! Wolverine Nation, you’re doing work! So thank you so much!

Stats on this video as of 12:20pm EST 3/7/12

Thanks for your support everyone!

The thing is, I want to go out with a bang. I wanted to do something that hasn’t been done. I wanted to involve my friends, my community and everyone else who supports me. And the #SeeTheFinishLine Campaign does just that.

With the Under Armour Ultimate Intern semi-finals coming to a close in approximately 24 hours, I could see the finish line. We’re almost there. 

MY GOAL 

• To make an explosive last 24 hours to my campaign by getting as many people as possible to participate in a social media extravaganza via Facebook and a bit of Twitter in order to show Under Armour that I should be their social media specialist.

HOW I GOT PARTICIPANTS

• Simply a Facebook status asking if I could get one more favor from my friends. This status was posted around 2:30pm I really just expected about 20 people to respond but check this out…

• EIGHTY ONE of my friends liked this status.
  
  I was in absolute awe and I knew that this would be huge with the amount of people I have willing to do this.

THE TASK

• Every person who liked my status got the following message around 9pm:

• A message to tweet was also given to those it was applicable to. With specific instructions to change our profile picture RIGHT at 10pm EST on 3/6/12. 

THE RESULTS

At 10pm EST, this happened:

• Profile Pictures changed…

• Under Armour’s Facebook exploded with messages from supporters…

• And Twitter went crazy with #SeeTheFinishLine…Click Here

And my campaign got a taste of the incredible power of social media and the even stronger power of a strong support team. 

The best part about this? It didn’t just stop at 10pm. More and more people changed their profile pictures in support of me, more tweets went out and people continue to like the page:

Maggie Chang for the Under Armour Ultimate Intern Team

If this campaign doesn’t show how passionate I am about this, I don’t know what does. The ability to harness social media like this is why I, Maggie Chang, should be your next Ultimate Intern.

We can #SeeTheFinishLine