One Last Pitch: Why Maggie Chang should be Under Armour's Social Media Specialist
Through the last four weeks, I’ve done my best to show you, Under Armour, why I deserve to be your social media specialist. I’ve done so by:
Showing you my social media skills through my experience tweeting professionally for my residence hall, my ability to get an idea through one of the largest Athletic Departments in the country to affect 13,000 fans, my grasp of social media dashboards such as HootSuite and my usage and love of social media outlets such as Twitter, Facebook, LinkedIn, Pinterest, FourSquare and most obviously, Tumblr.
Showing you my knowledge and love for all things sports through my job at the Athletic Department here at Michigan, my absolute adoration for athletes like Cam Newton and Tom Brady, my excitement that seeps onto this Tumblr when my teams win.
Showing you other skills I possess and have a grasp of such as writing in a public forum, a hold on Adobe Photoshop, my coursework that describes what I’m learning in business and sports management, things that motivate me like improving from my mistakes, and experiences that have changed me.
But most of all, I’ve done my best to show you why I am a good fit with Under Armour through detailing those who inspire me and how I look up to those who I share the same values with, having the heart and drive to complete a task but always trying to exceed expectations, knowing that things will and are challenging but wanting to take a risk, looking for the next big things, promoting a team atmosphere because that’s where the best results come from, staying humble and thankful for the opportunities I am given and always looking to improve on myself—to make myself BETTER.
So Under Armour, I believe that I, Maggie Chang, would be a great social media specialist for you! Thank you for giving me the opportunity to pitch myself to you these last four weeks. I’ve learned a lot about not only Under Armour, but myself.
There you have my Archive link for you to easily access my posts throughout this entire month of the competition. Check out everything you want! Here were my goals again and here are the links to all posts related:
Showcase my knowledge of social media: Click HERE to see posts related.
Show my fit with Under Armour: Click HERE to see posts related.
Showcase my knowledge of sports: Click HERE to see posts related.
Showcase my other skills and passions: Click HERE to see posts related.
Promote Under Armour: Click HERE to see posts related.
As this Under Armour competition comes to a close, I have one last time to do an inspirational person of the week. For the last few weeks, I’ve done profiles on people that inspire me. It’s funny because I actually had this one written first.
But the best is saved for last.
So here we go. The last one.
Week 4: Kevin Plank
How many times have you heard someone say, “I can’t do that.” How many times have you seen someone back down from a challenge? Too many times.
With an industry dominated by the company with the swoosh and the other with those three lines, it would be impossible to make an imprint, right? Wrong. Kevin Plank was able to overcome such a barrier to entry to making the top ten in the World’s Top Sports (not just sports apparel!) brands according to Forbes. How? Because he believed he could make that imprint. He knew he could make that imprint because he had a brilliant idea.
It’s about believing what you do. It’s about knowing you can do what others say you can’t. It’s about overcoming obstacles. That’s what successful business people do.
His energy is unmatched, able to constantly motivate those around him. And yet, he is humble…just as one of Under Armour’s values states: Be Humble. Be Hungry.
If there’s just one thing that I could take from Kevin Plank (it’s a tough choice…), it would be: to persevere through challenges knowing that you can do something big if you’re willing to take the risk. It’s a positive mind-set, with a knack for innovation that keeps Under Armour on its toes and running well.
Always looking for the next best thing. Always willing to take the plunge. Always humble. Always driven. Always making things better.
That’s why Kevin Plank, founder and CEO of the brand that gave us all this amazing opportunity and continues to make the most high-quality, innovative and best products out there: Under Armour.
A Twist in the Social Experiment for the Under Armour Ultimate Intern
We all learned once or twice in middle school and high school about the scientific method. Maybe you even learned a song to it to remember it. But for the most part, here’s the scientific method.
Purpose - State the problem
Research - Find out about the topic
Hypothesis - Predict the outcome to the problem
Experiment - Develop a procedure to test the hypothesis
Analysis - Record results of the experiment
Conclusion - Compare hypothesis to the experiment’s conclusion
And although Under Armour and advertising agency Red Tettemer might not have used the scientific method to put on this social experiment of the Ultimate Intern Team, I’m going to take an educated guess and say that they still had a goal, did their research and went through with this experiment. So let’s look at what Under Armour/Red Tettemer’s scientific method probably was:
Purpose - A need for the best and brightest interns in five different categories: film maker, writer, social media specialist, marketing strategist and graphic designer, as well as spreading more publicity about the Under Armour brand
Research - Research on creative ways to get many students to apply, a way to get more people knowledgeable about Under Armour, and how students are impacted by and from social media.
Hypothesis - If we hold a contest for the Under Armour Ultimate Intern Team via three social media methods (Facebook Like, 140 Character cover letter, Tumblr Resume), we will get the best and the brightest interns as well as more publicity of the Under Armour brand.
Experiment - What we’re doing right now!
Now, I can’t say what the analysis is or the conclusion is for the experiment only because…it hasn’t ended and the results aren’t shown just yet.
But I want to bring up something interesting that we CAN conclude from this already: This contest has promoted teamwork, a support group and made friendships.
I see it every day as people like the things I post, reblog them, etc. I see it when I do the same for your work. I see it when we tweet at each other positive messages like Amelia pointed out here, or when many of you wanted to spotlight a few of the candidates that you thought were doing a great job. I see it when Daniel likes my Facebook status or when Matt Somma tweets awesome stuff about UA that I have to RT. I’m not sure Red Tettemer or Under Armour could have predicted such a circumstance. Because this is after all a competition. And we all are clearly sports fans or know our sports or at least are interested. And although sports are extremely positive for the most part, we’ve all seen sports bring out the worst in people with fights, intense rivalries leading to hate and not supporting the other team.
But this is the brilliant side of competition. The side you get to see as we support each other. We even have some friendly competition. Another social media specialist candidate, Ayo, and I were having a little battle over Twitter as our two schools (Bowling Green and Michigan) faced off in hockey. It was a lot of fun and Michigan lost on Friday, but it was fine because I thought it was really cool that because of a competition, Ayo and I could bond over something that wasn’t even essentially part of this competition.
This Under Armour Ultimate Intern Team competition has brought out the absolute BEST in all of us. We should all be proud of the work we’ve showed UA and I know for a fact they have a hard decision on their hands. I’m sincerely hoping for the best for all of you and can’t wait to see what you guys have left up your sleeves in the last lap of the competition.
I don’t know Under Armour and Red Tettemer’s conclusion, but I will say this: we might have put a little twist in their hypothesis as we’re all greatly supportive of each other.
Walking Through the Resume #3: Opinions Blogger for the Michigan Daily
Yet another walk through the resume! Long again but I really love this job and I think it’s an important read because this one shows a lot about how I can be a good fit for Under Armour. Click here to view other Walk Through’s of the Resume of mine!
THE MICHIGAN DAILY
January 2012 to Present Ann Arbor, MI
Wrote articles biweekly for the Opinions Blog section of the online Michigan Daily in order to spark thought and discussions on topics
Achieved more than 2,500 reads, a record high for the online Michigan Daily, setting a precedent for future posts
Covered topics such as the electric atmosphere the Michigan Hockey student section brings to Yost Ice Arena, and an influential piece on why students should take to Twitter
WHAT DOES THIS EXPERIENCE MEAN TO ME?:
I was approached by a friend of mine in December who knew how much I liked social media and online media, and asked me if I wanted to blog for the Michigan Daily, our school newspaper for their online section called the Podium. The Podium is an opinion section so I really have the freedom to write about whatever I want. It’s been so fun because I very much enjoy having a place to write. It’s a platform for me to place an idea on the table and see how many people I can influence with it. I also love hearing the opposing views because that’s life—you’re going to face opposition. I’ve written three so far and the fourth has been written but we’re going to hold it till students get back from Spring Break. My blog is called, Hear Me Out.
Hear Me Out: Hockey student section is the best at the ‘U’ - So going to Michigan, we’re known for our football. And now as our team is Top 25, marginally for basketball. But really, the attention has always been on our football team, our football fans, our football stadium, etc. I wanted to take this opportunity by writing about the Michigan Hockey student section. Getting to see it from staff perspective as an Athletic Dept intern as well as being in the section occasionally, it’s electrifying and to me, it is by far the greatest atmosphere to be a part of at Michigan.
Hear Me Out: Adidas Has Not Destroyed Michigan - Yes, I know that this is talking about two brands that are in competition with Under Armour but unfortunately, I don’t go to a school sponsored by Under Armour. Making the best of that, I’ve looked at the controversy that students like to bring up between Adidas and Nike sponsoring the University of Michigan Athletics. I really enjoyed writing this one and this piece was the one that shattered all expectations of the online Daily with the most views ever on one article. It was also linked on other websites including MLive.
Hear Me Out: Give Twitter a chance - This is something I’m really passionate about (as if you couldn’t see already) but I really think everyone should give Twitter a chance because of the cool opportunities that are presented to you. I’ll let this one speak for itself; feel free to give it a read.
Hear Me Out….Oh, I can’t spill the next article’s name. Sorry everyone but it’ll be unveiled the first week of March! Just a hint, if you’re a sports fan and like the Big Ten conference (well, or hate it for that matter), it might be interesting!
WITH THIS EXPERIENCE, WHAT DO I BRING TO UNDER ARMOUR?:
Even though I’m not vying for the writer position here (there are amazingly talented people on here for that!), I think it’s important for the social media specialist to have experience in writing on a public platform as well. Even though at times we are limited to 140 characters, I think this shows that I’m capable of letting my voice be heard and the ability to reach thousands of readers.
Ability to Take Criticism
When Under Armour released their uniforms for Maryland football, there was both absolute adoration for it and also mad criticism for it. But you know what? Under Armour took it like a man, held their case and continued making great products. By writing under the Opinions blog, I get praise, but also a fair amount of criticism. I read all of my comments, respond to ones I feel appropriate to but also thank them for showing their point of view too. Does criticism hurt? It always does, even if you don’t want to admit it. But I’ve prevailed, stuck my ground with my opinion and always look to improve my writing and improve myself, in general.
Sports, Sports Apparel, Social Media
I don’t claim to be an expert on sports. I don’t claim to know all the logistics of sports apparel companies. I don’t know everything about social media. But I think it’s interesting that before this competition even started, these were the three topics I chose to write about…which suit Under Armour! I want to learn as much as I can about sports, sports apparel and social media, because quite frankly—that’s what I’m interested in! I want to learn from the best of the best and I come with an open mind to do so. Under Armour, pick me to be your social media specialist, and I’ll spend every moment learning from you while producing great results!
Setting High Goals and Starting Presedences
When the editors told me how many reads I was getting for the first few articles, I was honestly shocked as I really didn’t know what to expect. Setting a bar was an awesome but humbling feeling. Now, the bar is set very high for me from the Daily but I live to exceed it. Exceeding expectations is always my goal and I bring that mentality everywhere I am. Under Armour, set the bar high because I want to impress you!
So my social media idea actually played its part tonight! Which is pretty cool!
How awesome is this? It was officially on the @umichbball twitter. Again, I’m really disappointed I couldn’t be there tonight but such is the life of spring break, haha. But Crisler Center was sold out tonight. With the tweet you see above, many fans tweeted their section, row and seat in and here are some of the winners:
Awesome night even with a really sad night for Michigan Basketball with the loss against Purdue. That’s it for Crisler for the season but it’ll be fun to see if we do this next year or at hockey with Yost Ice Arena!
Tweet Your Seat! My Social Media idea coming to life!
I’m thrilled to announce some exciting news that will be happening at Crisler Center (home to Michigan Basketball) tomorrow! It all started out as one little idea that I had…and it’s coming to a reality tomorrow for 13,000 fans!
I am lucky to work under the Chief Marketing Officer at Michigan Athletics, Hunter, and he’s one of those people that’s always willing to listen for new ideas. So at a lacrosse game a few weeks ago, I pitched him an idea called “Tweet Your Seat.” After pitching it to him at the game, he loved it and told me to tell our Director of Digital Marketing, Jordan. Here’s an excerpt of my e-mail to Jordan, CCing Hunter:
I think (Tweet Your Seat) would be a great way to get more people involved with @umichbball and I think it’d be more fun if the handles interacted more with fans because everyone loves that! We could do a Tweet Your Seat thing at the Ohio State (or Purdue) game and people can tweet their seats in with a certain hashtag… If they’re following @umichbball, we can just choose a few people through the game that’ll win a prize pack or two, show them on the video boards and tweet out their picture as the winner. It’s an easy and fast way to get more people to follow Michigan Athletics as well as promote more fan interaction. And we’ll be seen as one of the leading social media schools!… Let me know what you think! I really think it’d be very easy to pull off too!
And guess what!? Check out this e-mail Michigan Basketball sent out this morning. This email reaches all ticket-holders and people who signed up for Michigan updates. Subject line: Michigan vs. Purdue - What to expect Tomorrow Night at Crisler Center
My social media idea is happening! It’s so cool to see it come alive. I won’t be there tomorrow (2/25) for the game because it’s my spring break right now but I asked them to let me know how it goes!
It’s exciting to see your ideas come to life and that in itself is a huge reward. I’m thankful that the Athletic Department here at Michigan gives everyone the opportunity to pitch ideas. This is just proof that a single idea from just an intern can make it through to impact 13,000 fans! I think this shows you, Under Armour, that I am creative and have a good handle on social media to be your social media specialist! I can’t wait to come up with ideas for you if given the opportunity!
If you’re going to the game tomorrow, make sure to TWEET YOUR SEAT! I can’t wait to see how it all turns out!
I’ll keep you all updated on how tomorrow night with how Tweet Your Seat goes! Right now, I’m just thrilled it’s all happening!
I love this because this is exactly how I feel when I watch a hockey game. Probably one of the most under-appreciated sports in America, but I absolutely love it. And I’m treated by going to a school where our college hockey program is a stand-out in the country. Now that regular season home games are over, I’m already feeling a little empty inside… Is it November yet? I miss Yost Ice Arena already…
All the time one needs to truly understand me is three hours, three 20-minute periods, and an open mind. The way I watch a hockey game divulges all the minute details of who I am, that are otherwise suppressed by my daily routine. Every secret emotion becomes exposed. The weight of hiding my…
Setting Myself Apart: Familiarity with HootSuite, a Social Media Dashboard used by Under Armour
Since the beginning of this competition, I’ve wanted to show you, Under Armour, that I am capable of being your Social Media Specialist on the Under Armour Ultimate Intern Team. I’ve demonstrated my love, passion and usage of social media with my Twitter, LinkedIn, Personal Tumblr, Foursquare and many other outlets.
But now I want to show you what sets me apart from everyone else: Familiarity with Social Media Dashboards.
At the very beginning of this, I did a little bit of Under Armour research on how they use their social media. I found that although sometimes UA just goes on Twitter and tweets, most of the time it’s via a dashboard. Under Armour seemed to favor Co-Tweet for a while but these last few days, I’ve noticed the change to HootSuite.
So I decided at the beginning, before the change to HootSuite even happened, I wanted to LEARN how to use social media dashboards. What exactly does that mean? Well it’s basically where all of your social media outlets are just on one site, keeping it much more organized.
With HootSuite, I’ve learned that if you link items, you can see the statistics on how many people have clicked the link, what regions those people are from, and the most popular links. You can schedule for posts to go out at certain times. Why is that important? Well marketing plans sometimes take months and months to plan but you always have your announcement day. Scheduling that announcement right at midnight on whatever day you want on HootSuite makes it so you don’t have to actually get on Twitter/Facebook, etc. to post it! It’ll automatically do it for you, which I think is pretty cool!
I’ve figured my way around it, played with it myself and think it’s a very simple and clean interface. Although I admit that it’s not as useful to me because I use all my social media outlets for different reasons (i.e. Facebook for talking to friends, Twitter for talking about sports and social media, LinkedIn for professional news), a company like Under Armour benefits from this because for the most part, their media on all platforms is the same!
I think my familiarity with this dashboard as well as my initiative to figure out what social media dashboards Under Armour uses shows how committed I am to becoming the next #UltimateIntern!
if u had to pick one, what is ur least favorite social media?
To be completely honest, it’d probably be Facebook. I know, I know. Weird. Am I saying I want it gone? Absolutely not. I just get tired and bored on Facebook now whereas other outlets like Twitter excite me. Tumblr excites me. Pinterest excites me. And even LinkedIn…it excites me. I feel like everything on Facebook is so mundane and sometimes, things just feel so clogged up.
If I was on a corporate side though, trying to use Facebook to gain traction with my product, I think it’d be much more interesting. But as just another user in the world? Yea, I’m getting bored of it.
And the fact that Facebook IM drives me up the wall doesn’t help, haha.
(Sorry I just got back to you on this, by the way!)
What would you say your personality on Twitter is? You seem to cover a lot of things on it! Lol
Haha, hmm, a personality? I would say I’m a speedy informer. And Klout thinks I’m a broadcaster, which I would say is a fair statement. I like to be on top of my game when news pops up so I RT and post things quickly. I like to inform on new things that are happening; I like to let my followers know right when something cool develop.
When it comes to things I cover, I try and just stick to 3 things: sports (mainly Michigan, Detroit pro sports and pro tennis), social media (especially in ways that it can help students) and just my personal life/things I observe. Sometimes it does veer away from those three but you can definitely spot a trend if you read my tweets. Thanks for asking! :)
So by now, I’m hoping you all have seen Under Armour’s awesome new video, Cam Newton’s Night Out. If not, enjoy it here:
It’s been getting all the buzz for the past 24 hours and I just thought to myself, why doesn’t Under Armour try and make this a YouTube sensation with the help of other social media outlets, mainly Twitter?
Twitter has its top trends and everything but usually the top slot is dedicated to a promoted trend. Under Armour should pay to promote this video by using,
Cam Newton Goes Hard
And when people click on the trend, they will be led to a page of not only reactions of why this is trending but also a prime link to the video.
So this is clearly a little vague. “Cam Newton Goes Hard.” What’s that even supposed to mean, a Twitter follower will ask themselves. And you know that say, “Curiosity killed the cat.” By leaving it a little open to one’s own interpretation…until they click on it. That’s when they’ll realize it’s an Under Armour video of “Cam’s Night Out” and give it a watch.
For the most part, people who click on this will either like or at least know who Cam Newton is, which sorts out your demographic.
What it accomplishes
The most obvious: more views of the video.
There is also real-time reaction of the video via Twitter feeds talking about it. And judging by the positive reactions that the video has gotten on the YouTube page, most tweets can be predicted to be positive as well. More talk about it means more attention for Under Armour
And it’ll showcase the products that Under Armour is clearly showing in the video like the heatgear shoes, Cam’s awesome football shoes and what UA is trying to push most with this: their NFL Combine Authentic Collection
Give it a shot, UA! No doubt, you’ll see the results :)
Daniel, first I LOVE that rave video. Obsessed with it and some of my friends that saw it on my personal tumblr thought it was fantastic. I like that you’ve been posting things frequently—it’s hard as a filmmaker to post a lot as what you have to put out there takes a lot more time than writing a really quick blog post. Keep it up!
And Amelia, I love how spirited you are, I love how much you like the idea of helping other candidates, supporting them and wishing them well more than anyone I know on here. I respect that! Your posts are always on my feed and I love what you write. I think it’s inspiring and it’s clearly appreciated by Under Armour!
This is undeniably the best compliment I have received! Thank you, I am so humbled and touched. It is a great feeling to be recognized for your work, but to be recognized by your competition, is so much more meaningful. I am truly impressed by the talent and the determination of this entire applicant class. Below are just a few candidates who I want to give a shout out to, as I think they deserve to know what a great job they are doing, and how much they have stood out to me personally!
Undeniablythebest-You are so versatile. Your videos using Motion 4 are incredible, your photoshop skills also would be such a great resource for the Ultimate Intern Team. You also have been so supportive of other competitors, and that encouragement has helped me be my best, and I’m sure others as well! Beyond that it is clear that you have a passion that is undeniable. I am sure Under Armour can hear you coming!
Maggie Chang- You are unstoppable. Your presence on facebook, twitter, pinterest is incredible. You are so skilled at using these resources to reach out to figures like to Desmond Howard and Anderson Cooper! You have stood out from your first post, as truly passionate and dedicated. It is obvious that you want this the most. It always means so much to see you liking and reblogging my posts. I would be so lucky to have you as Social Media Specialist on the Ultimate Intern Team, if I am chosen.
Matt Rosenman- Your designs are so eye-catching and creative! Your use of picture and text is spot on, and your sense of humor in your ads is something that I think is so representative of the Under Armour brand. Just when I think you’ve hit the plateau, you blow me away with a new graphic. Keep it coming!
Dayana Sarkisova- Your experience as a college athlete and as a student really sets you apart. You have such great insight into how to market to athletes, because you are one. I really think your experience and your dedication has made you stand out in the Marketing Strategist category. You also have been so supportive of other competitors , which shows what a great teammate you would make!
TO EVERYONE: I am continually blown away by your work! We have 6 days left….Let’s keep it coming! Let’s show Under Armour what we’ve got!
~ Amelia for Under Armour: Ultimate Intern, Writer
It’s amazing to see all of the work that has spewed out of all of us over the last few weeks. I am absolutely amazed at the stuff being continually pumped out by Amelia, Maggie Chang, and Matt Rosenman. 3 completely different talents, but 3 people who know their stuff and are not afraid to show it. Amelia has been on here since day 1 just pumping out examples of her modern, tantalizing writing. Maggie is on top of every social media outlet possible and I’m sure promoting the Under Armour brand as much as if not more than herself. Matt Rosenman is flying high above his competition right now and he definitely has my vote after that last post of Cam Newton. Being an Auburn student, if you like Cam, then we can be friends. If not, I guess we’ll just have to play it out…
Just kidding, but really the talent is absolutely fantastic and it would be a privilege to work with any and every one of you guys and many of the other folks trying to win these internships. I’m so glad to be part of this applicant class and I think that just by seeing one another’s posts we are pushing each other to the next level and I can’t even imagine where that will take those picked as the 5 Ultimate Interns.
I’m hoping to pump out even more videos over the next couple of days so don’t go anywhere and any feedback would be much appreciated. As much as this is an application process, it is also an improvement process and any critiques, comments, or suggestions are freely welcomed. I can’t get better without outside help!
“The tension between us is palpable. Our eyes meet, denying each other the comfort of averting our glares. My rival’s eyes bore into me, as if sizing up the strength of my soul. Staring ahead, I fixate on my goal, my intent, my destiny. I will not resign to defeat. I inhale, exhale, repeat. The…
So I thought it’d be fun to share a few Twitter tips. A lot of people I know are just getting a Twitter, which is great! Welcome to the good life :)
But when I started Twitter, I had no idea what was going on because it was so different from anything I’ve ever dealt with. So I’m going to share a few things that may help you through your Twitter experience. Let’s go.
1. Privacy settings. You have the choice to “protect” your tweets, which sets your tweets to be visible to only those who are following you. However, locking your tweets can be a disadvantage in a few ways. For one, people cannot retweet you via the RT button. They’ll have to quote you. Secondly and more importantly is that people that don’t follow you will not see your tweet if you tweet at them. For example, say your tweets are protected and you tweet at @UnderArmour. Let’s say @UnderArmour isn’t following you. Well…they’re not going to see your tweet. However, if you allow your tweets to be public, they would be able to see you tweet them regardless of whether they follow you or not. Just a helpful hint I didn’t figure out for a really long time!
2. Lists. I’m not really sure why the new Twitter layout does not put any emphasis on lists but they still do exist. Lists are a way to keep the people you follow organized. For example, I have a list of Marketing and Advertising publications/gurus/specialists. When I click on those lists, I’m able to see the feed of just those people on the list and it’s a nice way to keep things organized.
3. Your Twit Bio. You have 160, (yes that’s right, a whole 20 characters more than a tweet) for your bio. USE IT WISELY. If you’re a student like me, make sure it’s professional and hits points that you would want other people to see. I use my Twitter both as a personal outlet as well as a professional platform, and my bio reflects that; it is to the point, describes my hobbies, and loves…in 160 characters. Hashtags and mentions work in bios as well so if you’re thinking about using those—do it! (Don’t forget you can add a link to your website!)
4. Favoriting Tweets. Favoriting is kind of like bookmarking, if you will. If you like something that someone posted but don’t want to retweet or reply it, favorite it! On your own page, you have a tab called “Favorites” where you can go back and reference those favorite tweets of yours. I’ve favorited mentions from celebrities I’ve gotten, bets that I’ve placed with friends about sporting events (just so I can refer back to it and be like, “See!?”), or things I just find interesting!
5. Keyboard Shortcuts. See the picture below
6. Always go HTTPS. ALWAYS use secure browsing. This helps prevents spam, hackers and protects sensitive things like your password and information. It really irritates me that this isn’t the default setting but, what can you do. To do this, go to Settings > Account and then scroll down before checking the box next to HTTPS only. (See below). Here's an article by Mashable on why you should always use secure browsing.
7. And lastly, Twitter’s hidden gem: Year in Review. I feel like not too many people actually know about this but it’s amazing to see what the past year has been like on Twitter. So many cool stats are on here and you can go back to earlier years to compare!
Hope that was helpful! If anyone needs help or wants to know something else, please feel free to ask me! Also feel free to follow me @hashtagmaggie.
The past few weeks, I’ve done a community hero to me in Dave Brandon, and a global hero to me in Anderson Cooper.
This week, I’m going to bring my inspirational person…or people in this case…closer to home. These are my personal heroes. Ready?
Week 3: My Friends
These are just a few of them but I thought it’d be nice to recognize as many as I could in a little collage of pictures. I know everyone always says they’re lucky to have the friends they do…but I’m going to say it anyway: I am so lucky to have the friends I do. My friends put up with my crazy, energetic self but ground me, humble me and comfort me.
I can always be seen crying because I’m laughing so hard because of what some of these people always say. I really enjoy maintaining friendship because it’s one of those priceless assets the world has to offer. Don’t you love the ability to share accomplishments or even disappointments with people who you care for and mutually care for you too? Because you know that they’re looking out for you and have your best interests in mind?
The thing is I am always learning from them. Yes, sometimes I’m actually being taught subjects while working on projects with my friends like statistics homework or Roman history. Yes, I learn in that way from them. But I think more importantly, I learn how to always have someone’s back, how important it is to show respect, how to work as a team and most importantly, how to be a good friend. I am lucky that I have such great examples around me to truly fulfill the motto of “Treat others the way you would like to be treated.” They are always there to catch me when I fall. I just hope they know I’m there for them too.
And to those friends who are reading this. You know who you are. Thank you for laughing at my jokes. Thank you for staying till the end of football games with me even when it’s hot and sweaty or pouring rain or freezing cold. Thank you for enduring with my constant tweets and my pestering for you all to get on different social media platforms. Thank you for putting up with how many pictures I take of you all (YOU’LL THANK ME ONE DAY IF YOU HAVEN’T ALREADY!).
But most importantly, thank you for supporting me, not only through this competition, but with everything I do. I’m the luckiest girl in the world :)
Wow, thanks so much Matt! This was such an awesome and pleasant surprise to read on my Tumblr feed! Humbled and honored :)
And if only ya’ll could actually see the things I like on this Tumblr… To give you a perspective, pretty much everything by Matt, I like. As if I needed any reminder on how amateur I am at Photoshop/graphic design… haha. Okay but seriously, he’s TALENTED. Not everyone can do this:
My personal favorite of his work. He’s always coming with great ideas and I think one of my favorite things is that he is always trying to integrate his graphic designs with ideas for the marketing strategists, the social media specialists, the film makers, and the writers. Isn’t that essentially what this is going to end up becoming? A team of five of those people collaborating together and synergizing, bouncing ideas off of each other and ultimately making the best product they can?
So props to Matt; keep it up! Thanks again for the nice words; I really appreciate it.
Good luck with the rest of the challenge everyone! I see the crazy talented group we are and I KNOW Under Armour is too. Let’s do this! #UltimateInternCrunchTime
With a week left in our efforts, it’s really becoming crunch time! We have only 7 more days to prove to the people at UA that we have what it takes to make the final cut. So, I thought it may be interesting (and potentially useful) for us to engage in a little social activity. Through the past few…
Supporting Maryland Basketball Student Manager Zach by 'zaching'
At Michigan, our basketball section is called the Maize Rage. I’m a college basketball fanatic and I get really into games. This week, College GameDay is coming to the University of Michigan (for the first time for basketball)! But instead of just cheering and posting as a good background for College GameDay, we’re doing something else too.
The Maize Rage will be zaching. Zach, which ‘zaching’ is dubbed after, is a Maryland Basketball Student Manager who has been battling brain cancer since middle school and just underwent brain surgery. In the hospital, he took a picture which is now dubbed as “Zaching.”
So we, the University of Michigan Maize Rage, will be Zaching for College GameDay in honor and support of Zach.
You might be asking yourself, why are we supporting another team? Because that’s sportsmanship. And that’s community. The sporting world is so powerful and using it to do good things and support great people like Zach is the best way to use that power. Supporting him is bigger than another team. It’s bigger than a game. This is unity at its finest. We’re standing up against cancer and standing with those who have to battle through it.
Walking Through the Resume #2: Social Media Chair for Stockwell Programming Board
Yet another round of walking you through my resume. To view other resume walk throughs by me, click here.
STOCKWELL PROGRAMMING BOARD
Social Media Chair
October 2011-Present Ann Arbor, MI
•Managed Twitter account @stockwellsye for Stockwell Residence Hall since December 2011 to give residents a venue to learn about upcoming events and important information as well as strengthen connections between staff and residents
•Grew from 0 to 25 followers on Twitter within one month
•Reached more than 300 residents with Tweets published on TVs placed all over the residence hall
•Documented residence hall events through pictures and videos in order to record student involvement in the year
•Organized events to gain resident involvement including a trip to Joe Louis Arena to cheer on the Michigan Hockey team that 40 of the 300 residents attended
WHAT DOES THIS EXPERIENCE MEAN TO ME?:
First off, to clear some things up, Programming Board is the equivalent of Hall Council here at Stockwell, my residence hall/dorm. Originally, I had joined Programming Board because I was highly involved in the hall council of my freshmen year dorm and wanted an equivalent experience here at Stockwell. Joining in October, I’ve been able to contribute ideas that will help bond and inform the 300+ Stockwell residents. And then…in December, I was approached by our adviser about how Stockwell had an abandoned Twitter account. With 0 followers and the account only following 2 or 3 people, it was clear that there was really no proper usage of the account. So I accepted the challenge and became the sole curator of @stockwellsye. Within a month, gained 25 new followers, followed 12 and have consistently tweeted where we now have around 200 tweets. Although that may seem small to you, many people in our residence hall actually don’t have a Twitter. So what we’ve done to compensate is to publish my tweets on the multiple televisions around the hall where residents can stop for a moment and see events coming up. I also get to take pictures of hall events which may be a burden for most people but I’m the girl that LOVES taking pictures so it’s almost a habit for me. I absolutely love it and it’s allowed me to be more involved with my hall.
WITH THIS EXPERIENCE, WHAT DO I BRING TO UNDER ARMOUR?:
In Programming Board, we do a lot of event execution and without a plan, events are hard to pull off. So what we do, is we write down our proposed ideas, explain what we wish this event to accomplish (hall bonding, awareness of different causes, etc.), what we need to pull of this event (food, tickets, transportation, etc.) and how much we estimate it to cost. And after the event, we do write-ups of how the event actually went, if it was a good event and if we should do the even again next year. Not only does this organize ideas for us, but also gives future Programming Boards a good look at what went well for us and what didn’t.
Social Media Experience:
The most obvious thing I bring to the table with this experience is that I know how to run a professional Twitter account already. I have the experience of knowing what to post and when to do it. I know how to gain follower participation as well as have fun hinting at events to come to build suspense. I’ve gotten to revamp the entire look of the Twitter page with a custom background and image as well. I live-tweet at meetings for Programming Board, tweet at events, and I always am posting mobile pictures on Twitter and Facebook to give residents visual proof of what’s going on. I also have experience documenting events and posting via social media (both through the Stockwell Twitter and Facebook pages). I’ve been able to easily learn who my audience is, learn how to engage them and plan strategic marketing campaigns to get more students involved with Stockwell. The results have shown with the biggest turnout to events this year that Stockwell has ever see! See the things that social media can do?
TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION.
Under Armour’s mission, stated above highlights a key word that is incredibly important to me: passion.
If there is one thing everyone needs to know about me…it’s that I am passionate about everything I do. Everything I work at, I put my heart and soul into. I’m the girl that will gladly stay after hours just because I want to get something done. I’m the girl that will push through hard obstacles, tears and resistance in order to complete something. I’m the girl that is most loyal to anyone or anything that has even the slightest impact on me.
Under Armour has that impact on me. I look up to the high standards they set for themselves, the electricity they bring, the exciting products they produce and most importantly, the constant need to be more innovative. I am passionate about the Under Armour brand, what it stands for, its products and the impact I know I can give Under Armour if I’m lucky enough to join the crew.
Passion itself is an intangible object but it shows in results. But I promise you that my results will exceed your expectations because of how much I am willing to put into this. Trust me, I WILL Protect This House.
My Inspirational Person of the Week: Anderson Cooper
Once again, I love doing this because I think this is an awesome way to get a sense of my work ethic because these are my role models and people I love learning from. So here we go! Week 2 of Inspirational Person of the Week.
So last week I did Dave Brandon, Athletic Director at Michigan Athletics. This week, I wanted to veer away from sports for a moment. I love sports and all, but there’s more to our world than just that. I absolutely love watching the news. I love staying updated, I like watching so that I can always have something to talk about with someone, and I love knowing what’s going on in our world because we don’t live in a bubble. So drum roll please!
Week 2: Anderson Cooper
My interest in media in general stems from watching the news when I was little. My parents raised me to watch the 6:30pm news on NBC with them with Tom Brokaw ever since I was a baby. I never complained and never will. Once again, I love being informed. As I grew older, I didn’t always have the time to watch the 6:30 news and turned to cable television to get informed. And that’s how I landed on AC360.
I think Anderson Cooper is one of the hardest working, detail-oriented and no-nonsense journalists of our time. When he’s interviewing important leaders, he’s not there to kiss their feet…he’s there to ask questions that citizens like myself want to know. He’s there to get answers for us, he’s there to find out what happens and he’s there to help shape the story from fragments to facts.
I respect him because of how passionate he is about what he does. He’s a Vanderbilt…one of the richest and most powerful families in America. The best part, not many people really know that. He had so much wealth that we wouldn’t even know what to do about it. He would never have to work a day in his life.
But you know what? He didn’t take the easy way out. He was passionate about journalism and informing people and went on to pursue it. And so, we see him go out to places like Haiti and Lebanon to get his hands dirty, and went to New Orleans immediately after Hurricane Katrina. The thing is, he really wants to do these things not just to be the first one to say it, but to impact people’s lives. To share stories. To help people.
I take many lessons away from Anderson Cooper but the main one is this: To put my heart and soul into that of what I’m most passionate about. I check myself constantly to make sure I’m doing this. And I thank AC for being such a fantastic role model for all of us.
Not to mention he has the greatest giggle of all time… :)
Edit: thanks for the love from AC’s show, Anderson!
A friend introduced me to this because they thought it’d be good for someone who wants to be a social media specialist to know. And right they were! This is REALLY cool! You can link your LinkedIn (again, so useful!). Here’s a little bit of me on a page. Feel free to hover over things to figure me out and make one yourself! It’s pretty easy. My followers on Twitter are really loving this too. A new revolution?
I like change. And I like clarity. And I felt like my old Tumblr layout, as cool as it was, wasn’t in a format to make things as clear. That’s all fixed with this one. Notes are more visible, picture captions are right below the pictures and even my latest tweet is shown!
I’m pretty sure I’m one of the few people out there that’s in college and is so excited for the real world after that. Do I want college to move any quicker than it already is? Absolutely not! But I guess I’m not afraid of what’s out there. I’m ready to experience it all through all the hardships and the successes. Because that’s what really is life.
I’m a person who looks into the long-term while setting my goals. I try to do everything so that in the future, I can have the best outcome possible. Everything I do is meticulously dedicated to what I’ll be doing in some number of years. Sometimes, it’s not a good thing because you really should live in the present. But other times, it’s better. I’ve organized myself more and become much more professional.
In the long-run, I want a solid job that I love. It’s ultimately my goal. So right now, I’m trying to fix up my resume to fit those jobs, as well as do things I love to prove that I’m well-rounded. It’s funny to think an 19 year old like myself is so into things like this, but I like having things organized, I like acting professional, I like networking. I’ve started early on this.
And that’s why I’m on LinkedIn. I know, I know. You’re probably thinking—LinkedIn, really?! The place where those stuck up rich business people have to flaunt their excellence?!
Except it’s not like that. At all. I absolutely adore LinkedIn.
Walking Through the Resume #1: Sports Marketing Intern for Michigan Athletics
(This is a REALLY long post but I think it’s something worth reading. I’m passionate about this and by the end, you will definitely see why, and you’ll see why I think I’m cut out to work for Under Armour)
UNIVERSITY OF MICHIGAN ATHLETICS DEPARTMENT
Sports Marketing Intern
August 2011-Present Ann Arbor, MI
•Worked variety of sporting events including football, basketball, hockey, lacrosse, soccer, volleyball and field hockey in order to implement promotions plan for a high-profile athletic department
•Promoted more audience involvement in sporting events with raffles, t-shirt tosses, giveaways and bringing audience members on the court for half-time events
•Created promotional material including fliers and graphics for venue video boards to advertise athletic events
•Used customer relations skills to raise spirit, resolve difficulties and encourage fans to return for more games, ultimately leading to high attendance
•Ran the first ever direct-selling of merchandise to fans at the “Under the Lights: Michigan vs. Notre Dame” Fan Festival, which resulted in selling more than $1,200 in merchandise and continuation of this method
WHAT DOES THIS EXPERIENCE MEAN TO ME?:
This is by far my favorite activity I do on campus. I think by now you all know how big of a Michigan fan I am so being able to work for our Athletic Department is such a treat. The behind-the-scenes and the work that goes into making an event run smoothly is incredible and the details make events great. I’ve learned so much, met a ton of great people, networked here and there, and gotten to take this experience to a new level by being able to make graphics, help with video boards and I feel like they trust me to do things. There’s about 30 of us in the program and honestly? We’re like a family. We hashtag #internfam or #internlove sometimes on Twitter to each other, text a lot and honestly…we just have a lot of fun working events with each other and for Michigan fans. It’s unpaid but that doesn’t bother me at all—I think I’m more motivated intrinsically to do a great job because I love my school too much to let it down. It’s been such a ride and I can’t wait to continue with this for my Junior and Senior years.
WITH THIS EXPERIENCE, WHAT DO I BRING TO UNDER ARMOUR?:
Had to add this. As we’re all students and soon-to-be professionals, I think it’s so important for us all to understand that social media can definitely help us if we use it in the right way. Give this a read. You won’t be wasting your time.
Currently Trending on Twitter: #BestSportsRivalry. Life Lessons From Sports
I am always following what the top trends are on Twitter. And this one just made me rush to Tumblr so I could tell you about something I’m passionate about. #BestSportsRivalry
I just wanted to post this because I LOVE rivalry. It’s possibly because I go to a school that has such an intense, passionate rivalry: Michigan vs. Ohio State. It is so intense that our traditions include not just saying “Beat Ohio State” but “Beat Ohio.” Yes, the entire state is involved in this. It is really a state versus state phenomena. There are rumors that if you drive in Ohio with a Michigan license plate during rivalry week, the cops are that much happier to pull you over. Is it true? Hey, I’ve never experienced it.
Such PASSION goes into rivalry. When Michigan defeated Ohio State for the first time in 8 years at Michigan Stadium, I teared up of happiness and rushed the field. It meant the world to me that we finally won. And the fact that my birthday was the next day and it was my only wish to beat that school that wears red made it that much better. And then there are those times that I’ll sit there absolutely heartbroken that we lost to Ohio State. Crushed. Pit in your stomach awful. It makes you mad. It makes you feel these insane emotions that are really unnatural toward the other team. And if you let them get to your head, it can cause negative outcomes. You see that rivalry brings out the worst in people: violence, fights, hazing, crime, teasing, the list goes on and on…
But there are positives to rivalries. Rivalry excites me, fuels me and makes me work that much harder. What I’ve learned from rivalry is that competition pushes me to be a better person. Competition makes me appreciate others efforts and makes me think about going above and beyond. Competition has made me love the reaction on people’s faces when they see how hard I’ve worked and how I’ve exceeded their expectations. That’s the greatest reward of it all.
It also has taught me respect. As much as I can’t stand when that team wins…I know that I will hold myself to a higher standard and not be a sore loser. I have immense respect for Ohio State because you know what? They are so damn good. And we Wolverines know it. Whether we want to admit it or not is a different story but I respect them enough to know that Michigan and Ohio State will always be a good game because Ohio State will play their part in making it an exciting game.
Rivalry puts us that much closer to those that share the same interests with us. In the stands at Michigan Stadium, we always joke that we are watching a game with 114,000 of our closest friends…even though we actually know less than 2% of them personally. But you know what? We all stand for one cause. We all have just this incredible spirit that shows when we score or the continuous encouragement to our team when we’re down. We unite. I’ve learned that I will always stick next to others who I share the same values with. I will unite with them. I will defend them. And I will stand with them.
You see, sports are not just games to me. Rivalry isn’t just this “mad hate” for the other team. They’re life lessons. They teach me applicable stuff that I can translate into real world situations and they teach me things to make myself a BETTER athlete, friend and person. I’m thankful for rivalry and I am so happy that I love sports.
By the way—the answer to What is the #BestSportsRivalry? In my (completely biased) opinion: MICHIGAN and OHIO STATE. GO BLUE.
The main mission of Under Armour states that they want to make athletes BETTER. They do this through “passion, design and the relentless pursuit of innovation.”
So here’s a social media idea for Under Armour.
Ask Under Armour Twitter followers how Under Armour has made them BETTER.
How has UA helped you become better? Maybe our shoes made your run easier or maybe we gave you that extra push to work harder toward your goals. Tweet us your 140 character response and don’t forget to include #UAMadeMeBetter
Quick little stories of motivation because of Under Armour
Specific product mentions
Pictures of products in use and videos as well
A LOT of love for a brand that has changed so many people’s lives
Under Armour should retweet its favorite responses in order to showcase how life is BETTER with UA.
What it accomplishes:
Further interaction with customers
140 character testimonials from REAL people who HAVE improved because of Under Armour
Proof of emotional attachment with the Under Armour brand
Promote the Under Armour brand to potential customers with the help of the three bullet points above.
Using social media will make this available to many followers and reigning in the power of social media is always a skill every company should look to improve upon and utilize. This is a quick and easy way to open the eyes of potential customers, ultimately leading them to a brand that will make them BETTER: Under Armour