"Don't Scream" -- Officially on the Under Armour Ultimate Intern Team as Social Media Specialist!
One of the first things Kevin said to me when he called was,
"Well, don’t scream…"
Good thing he said that too or I think I would have pierced the ears of all the people around me.
I’m seriously still in a daze from all of this. I’m officially part of the Under Armour Ultimate Intern Team! BALTIMORE BOUND!!!!
I was literally shaking with that phone call. I’m pretty sure I was freaking out, had my heart pounding, had that weird nervous laugh going on, and was jumbling my words. But hey, I didn’t scream!
I’m beyond excited and I wish someone had recorded my reaction because I would be a YouTube sensation (haha just kidding). I’m really pumped to work with the rest of the team this summer and excited to be out on the East Coast. And I’m so ready to represent the University of Michigan as well.
I feel like this last month and a half have been just a crazy roller coaster. I’ve gone from panicking in Orlando because I didn’t have any internet access and my phone (bless that little BlackBerry who has gone through so much) battery was exhausted every day through my constant refreshing, to laughing at some of my friends who struggled so hard to do Cam Newton’s celebratory move, to having to decline an offer somewhere else without even knowing where I stood in this competition because I wanted this more than anything.
But you know what? You have to take a risk. Regardless of if I had gotten this or not, I would have known that I had made the right decision. Because you never ever know what will happen unless you go for it. And I’m so happy I did.
I want to thank so many people as well. And so bear with me but I think this is completely worth it. Read on.
I know the whole Tumblr part is done, but I thought it’d be cool if we got a bunch of the semi-finalists for the Under Armour Ultimate Intern team to do some friendly competition for March Madness.
It’s just for fun, you don’t really win anything (except for the glory that is having the winning bracket!) but I thought it’d be a great way to just finally breathe. Regardless of what happened or what will happen, we all worked really hard and this is just a way to celebrate not only our hard work, but also the friends we made.
One Last Pitch: Why Maggie Chang should be your next Social Media Specialist
In this last week, I have shown you, Under Armour, why I think I should be your Social Media Specialist on the Under Armour Ultimate Intern Team. I’ve done this by:
Further showing my social media skills through unique and creative social media campaigns like my #SeeTheFinishLine campaign where I was able to convert more than 50 people to change their profile picture at the same time to support me, my #SocialMediaSaturday posts where I gave tips and information on a few social media outlets, and by knowing that I am trusted with social media handles as the Michigan Athletic Department has trusted me to represent them well on Twitter.
Further showing you my knowledge and love for all things sports through doing a series of posts on my ideas for the development for Under Armour tennis, my article in the Michigan Daily about the Big Ten status in NCAA Men’s Basketball, and as always, my excitement for the sports teams I love always finding their way into this tumblr…
But most of all, I’ve shown you how passionate I am for Under Armour and how I think I’d fit well with UA through videos where I’ve gotten strangers all the way down in Orlando, Florida to Super Cam with me and here at the University of Michigan as well, through telling you that even though I don’t go to a school sponsored by Under Armour that doesn’t mean I can’t make a difference as I offer a different perspective on things, by collaborating with other candidates on ideas and posts, by posting quality content consistently on this Tumblr for Under Armour and everyone else to see, and through the number of tweets, Facebook posts, pins, reblogs, etc. that my supporters and I have done to prove to you how badly I want this internship.
So Under Armour, I believe that I, Maggie Chang, would be a great social media specialist for you! Thank you for giving me the opportunity to show you what I’m made of.
Officially the "voice" of @umichtix, the official Twitter account of the Michigan Athletics Ticket Office!
I’m officially the “voice” of @umichtix, the Michigan Athletic Department’s ticketing office Twitter account!!!!!! Woohoo! I get to reach over 3,000 followers with information about tickets, upcoming events and other cool information about Michigan Athletics.
And I couldn’t be more excited with the opportunity! After being a Sports Marketing Intern for the Marketing Department at Michigan Athletics, our CMO Hunter Lochmann and Director of Digital Marketing Jordan Maleh got to know me and knew how much I loved social media, especially Twitter. Yupp, they both call me Hashtag.
And after pitching them the Tweet Your Seat idea and now working in the ticket office, I think both Hunter and Jordan saw that I was capable of holding onto a twitter handle for the Department. Do I know everything about social media? Not even close. But I think I bring some new and creative ideas to the table, they know I’m passionate about Michigan so I will do anything to represent the school well, I’m willing to commit to it and I am taking this as a huge opportunity to learn from Jordan everything I can about digital marketing and social media.
For Under Armour, this further shows my work in social media, my passion for it but I think most importantly, that I can be trusted and I am capable of doing this. I know for a fact I wouldn’t be given this opportunity if Jordan and Hunter didn’t think I could.
I’m thankful to Jordan and Hunter for believing in me and giving me, a student, the opportunity that not many other people might have. I know it’s a big responsibility and I am so excited to get this chance!
If you’re reading this right now: I won’t let you guys down!!!!
Oh and hey, while you’re at it, give @umichtix a follow on Twitter! ;) Yupp, already trying to get people to follow.
Breaking 300! Facebook and YouTube doing big things for me!
1. My Facebook page has surpassed 300 likes which is awesome! Thanks to everyone who’s supporting.
2. SuperCam Take Orlando video has also surpassed 300 since I posted it on YouTube on Friday.
3. SuperCam Takes The University of Michigan has exceeded my expectations. It’s almost breaking 400 views and it’s only been live since Monday night! That’s insane! Wolverine Nation, you’re doing work! So thank you so much!
#SeeTheFinishLine: How a Social Media Explosion of Under Armour Happened
The thing is, I want to go out with a bang. I wanted to do something that hasn’t been done. I wanted to involve my friends, my community and everyone else who supports me. And the #SeeTheFinishLine Campaign does just that.
With the Under Armour Ultimate Intern semi-finals coming to a close in approximately 24 hours, I could see the finish line. We’re almost there.
To make an explosive last 24 hours to my campaign by getting as many people as possible to participate in a social media extravaganza via Facebook and a bit of Twitter in order to show Under Armour that I should be their social media specialist.
HOW I GOT PARTICIPANTS
Simply a Facebook status asking if I could get one more favor from my friends. This status was posted around 2:30pm I really just expected about 20 people to respond but check this out…
EIGHTY ONE of my friends liked this status.
I was in absolute awe and I knew that this would be huge with the amount of people I have willing to do this.
Every person who liked my status got the following message around 9pm:
A message to tweet was also given to those it was applicable to. With specific instructions to change our profile picture RIGHT at 10pm EST on 3/6/12.
At 10pm EST, this happened:
Profile Pictures changed…
Under Armour’s Facebook exploded with messages from supporters…
And Twitter went crazy with #SeeTheFinishLine…Click Here
And my campaign got a taste of the incredible power of social media and the even stronger power of a strong support team.
The best part about this? It didn’t just stop at 10pm. More and more people changed their profile pictures in support of me, more tweets went out and people continue to like the page:
You’ve heard us coming. You’ve been waiting for it. IT HAS ARRIVED! Attention! Calling all recruits, you’ve been called to serve, to serve yourself. Leave nothing in the reserves. Your journey starts NOW! You’ve heard it. Now the question is “Will you answer the call?”
Suit Up With Under Armour Recruit
UA Recruit is a mobile application that is designed for the sole purpose of motivating athletes to be the best that they can be. Through support from friends, family, and even professional athletes we hope to engage consumers into performing athletic activities that they currently engage in, or are capable of. The thought behind this is the rising levels of inactiveness in our country and the amount of revenue these consumers could provide if they became active. Users are encouraged to participate in challenges and earn Under Armour incentives with the end goal of being the best athlete they can be. Under Armour will profit from the increased product exposure, social engagement, and product sales through this application and it’s corresponding micro site/Facebook application.
Disclaimer- This collaboration arose out of a mutual desire of Matt Somma, Matt Rosenman, Maggie Chang, Daniel Kosmala, and Amelia Green-Vamos to show Under Armour how our talents are amplified in a team setting, and demonstrate our drive to “do what needs to be done.” In the spirit of competition and teamwork, we came together to collaborate on the Under Armour Recruit project that would encompass the team ethos of Under Armour, and highlight both our hunger to contribute individually, and the humility to recognize the talents and gifts of fellow competitors
What I’ve tried to do this semi-final round is attempt to bring the Michigan community together and although it is essentially supporting me, I like to think of it as us.
But the amount of support I’ve gotten is so much more than I ever imagined.
People have been coming up to me the last few days not only wishing me good luck but also asking what they can do to help. People share the Facebook page and retweet my tweets when I haven’t even asked them to do so. People have been giving me great ideas and are getting excited about Under Armour. People are willing to take time out of their day…just to help me. People I don’t even know have wished me well and thrown me their support. And I just kind of stand their in awe that people are so willing to help me get to my dreams and reach my goals. I am so thankful for all of you.
So…this is the “We” Project. Supporters? WE are going to prove to Under Armour that someone from Michigan CAN represent Under Armour well. WE are going to prove how social media savvy our generation is. WE are going to impress Under Armour in the content we are all apart of that are posted on this Tumblr.
WE are going to do big things. And I will do everything in my power to not let any of you down!
In order to advertise the new products developed by Under Armour in its tennis line, sponsorship is necessary. Looking at who Under Armour sponsors right now for tennis, I only found one that was showcased—a 12 year old who is pinned to be a superstar by the name of Maria Shishkina. Yet there were no male tennis players.
Here’s why sponsorship, especially of tennis players is important.
AIR TIME OF THE BRAND ON TELEVISION
During a football game, how often do you see the logo of whoever makes the jersey? Rarely. A minimal pan to the head of the quarterback that maybe gives a peak at a little Under Armour logo. Fun fact: a professional football game only has 12 minutes of actual football—like the ACTUAL play of it. The rest of the three hours is given to huddles, timeouts, media timeouts, halftime, quarters, injuries…the list goes on and on. Twelve minutes!? That’s it!?
This is the thing about tennis. After each point, the camera always pans to the players. Whether they’re fixing their rackets, yelling at themselves, quietly patting themselves on the back for a well-played point…you get the picture. The point is in a tennis match on television, brands get a lot of time because players get a lot of face time. I am an avid tennis fan so perhaps I don’t count but if you asked me right now who sponsors each of the top 10 players in the world, I guarantee I can get at least 8 of them right. It’s because during Grand Slams like the Australian Open, I can’t help but notice these things as the camera closes in on them.
And shoes get exceptional time as well. ESPN does a lot of playback motion of feet because footwork is extremely important in tennis. It’s to the benefit of the shoemaker.
Although tennis may not be the most widely watched sport in America, it is popular around the rest of the world, guaranteeing Under Armour to be a known brand internationally if choosing this path.
A TIME OF AN AMERICAN LULL; LOOKING FOR YOUTH
Right now in tennis, the American men (and women) do not have the tennis gods on their side. Serbia, Spain and Switzerland have the luck on their side. No American has won a Grand Slam since Andy Roddick in 2003. This drought is too much for American tennis to handle. It’s time to look at the next generation of players. The next generation, like 12 year old Maria Shishkina. Or even the more near future—graduating American college tennis players who are going pro. Because of NCAA rules, they can’t accept contracts now but once they graduate, Under Armour can swoop in, pitch to them how an American brand wants to sponsor an American player in order to bring home another Grand Slam for the USA. Under Armour’s mission is to make athlete’s better. And right now, the USA needs that “better” motivation.
THE INTERNATIONAL SCOPE
But even if Under Armour is an American brand, why not spread their wings? Why not go international? Tennis is an outlet to do so as international stars, for the last few years, have dominated the sport. Tennis is important in other places around the world and I think it’s important for Under Armour to go out their and make a statement about that: “Hey world! We hear you! This sport is important! Now let us show you how we can make you even better at it with what we have to offer.” Because tennis is a world sport and the tournament schedule is around the world, a sponsorship of a player would mean Under Armour would have a brand ambassador that would be traveling to a different country almost every two weeks. That’s incredible if you think about it! What better way to show each country what you’re made of than going there? Let’s make the scope even wider than it already is, Under Armour.
You can do this…with tennis and the sponsorship of players.
Possibly a big social media opportunity for me....Stay tuned!
Depending on how things go tomorrow afternoon with a meeting I have, I could have some really really good news that’ll only allow me to learn even more about social media and it’d be an awesome opportunity for me.
And I believe it would solidify my ability to become your next Ultimate Intern, Under Armour!
But I won’t get too ahead of myself because it’s still up in the air. Hopefully we’ll hear some good news tomorrow late afternoon! Stay tuned :)
Tickets! Tickets! A New Opportunity for Me to Learn
A new opportunity has officially been added to my schedule.
As you may have already read in older posts, I am a sports marketing intern for the Michigan Athletic Department. And it’s one of the best experiences ever. We get to do the execution of marketing and promotion so there’s a lot of hands-on, field marketing going on and I enjoy that.
But after our Chief Marketing Officer gave the interns opportunity to see the ticketing side of Michigan Athletics, I—being the curious person I am—couldn’t resist. I took up the offer and as of yesterday, I volunteer in the Michigan Athletics Ticketing Office.
And boy is it different. But not in a bad way. It was just Day 1 so I can’t say anything is for certain, but the ticketing office is much more calm, quiet and slower than the fast-paced, pretty crazy and loud atmosphere of the marketing department. But somehow, the transition wasn’t too bad for me. I actually liked the calmness. The loud, fast-paced atmosphere is definitely some place I’ve found I thrive in but the quiet ticketing office is definitely nice.
Aside from atmosphere though, it was interesting to see all the things that go into ticketing. There is so much data involved in tickets. It’s very methodical and very customer-oriented, where marketing allows for a bit more freedom. But again, I liked seeing this side of it. Selling tickets makes up a huge chunk of any sports teams revenue and so I know how important the work that the ticket office is. I like the sales aspect of it.
And so, after Day 1, I must say, I’m going to enjoy learning from this experience. It will be fun to see the actual sales process, whereas usually I’m on the other side promoting for the sale.
If I get the chance to work for Under Armour, I can proudly say that by May, I will have skills in both promotion of products as well as the actual sales process; both good skills to know when working with selling goods.
So I’m going to take this opportunity and run with it. Because it’s a great one.
Getting the Michigan Wolverine Support via Social Media Tactics
I made the video below for a reason. Not just for fun (though it was actually so much fun to make and everyone in it loved SuperCamin’ for me!), but to try and raise awareness for my campaign these last few days around the Michigan campus.
A social media campaign using a YouTube video, advertised by Facebook and Twitter, in order to raise awareness of my FB Page and my Tumblr. Woah, massive amount of social media in that last sentence. But here’s how it went down.
Step One: The Video
With the help of the video, I was able to capture a lot of my peers who are influential and involved in the Michigan community doing Cam Newton’s celebratory move. I figured that getting familiar faces around campus would give me a greater chance of people giving me support. Because people are more likely to listen to their friends. I got people from all different organizations on campus: our school newspaper the Michigan Daily, a huge entrepreneurial club called MPowered, reps from our student government CSG, the fraternity Theta Xi, the hall council in Stockwell (my dorm), leaders in many of the Ross School of Business organizations and so much more! This video was to convince my peers that I’m worth being supported by them!
Step Two: Advertisment
I posted in three Facebook groups (one of which is shown below) and tweeted to communities I’m a part of including the Ross School of Business,
Step Three: Results
It WORKED! I got 20 new likes on the Facebook page within the first hour of the video going up, 5 likes on the video itself and an inflow of well wishes that I absolutely adored. And the Michigan community continues to support with more and more coming in. I am so incredibly thankful for having people around me like this. I’m lucky. That’s without a doubt.
A Successful Social Media Campaign (That’s Still Going). Check.
Behind the Name of @hashtagmaggie and a Jimmy Fallon connection
I think it’s obvious that I’m passionate about social media. It’s proven by my activity on all different platforms, how I follow trends on Mashable, and then there’s my Twitter handle: hashtagmaggie. Yes, hashtag like the # for Twitter.
My twitter handle has caught on and a ton of people call me “Hashtag” now, especially the Michigan Athletic Department (they were the first to call me it so shout-out to them!).
But I’ve never actually told anyone why it is the way it is.
So here you have it folks, an exclusive.
Behind the Name
I am an avid Jimmy Fallon fan. Anyone that knows me knows that I absolutely adore Jimmy and every weekday that I have time, I always flip to his show at 12:30am on NBC. I think he’s hysterical, I love how he seems so personable and he laughs at his own jokes which I find great.
On Late Night With Jimmy Fallon, Jimmy does this game called “Hashtags.” Basically, he’ll come up with a weird hashtag like #mysiblingisweird and he’ll say the funniest responses on his show. His hashtags always trend worldwide and I’m always amazed by it!
Jimmy Fallon is the reason I joined Twitter.
He pitched every night for a while for people to get on Twitter. And so….I did. And played some hashtag games for Jimmy Fallon. And I thought, what better name than @hashtagmaggie to not only pay homage to Jimmy, but also to play the fact that I think the things I say on Twitter are important and are influential, and I like to see things catch on like wildfire…just like hashtags can be!
And so there you have it. Behind the Name. Thanks Jimmy.
I don’t go to a school that is sponsored by Under Armour
I don’t have the most Under Armour out of every candidate here
And I don’t know every detail about Under Armour
But honestly, I don’t think Under Armour is looking for someone with the three things above. Sure, it might go into consideration but this competition is about showing why you are the best for Under Armour. If Under Armour was looking for the three things above, they would put out a contest called the “Ultimate Under Armour Fan,” not the “Ultimate Intern Team.” Passion comes in many different ways, not just by owning the gear.
So I’ll tell you what I can do for you, Under Armour.
I can bring you ORIGINAL ideas. I don’t do copying. If I think someone’s idea is great and want to do it too, I will give credit where credit is due. I’ve set myself apart here by originating ideas like bringing the whole idea of bringing all the candidates together to support each other, making Pinterest accounts for Under Armour, telling people not only to LIKE my Facebook page but also put different ways they can help me on Twitter, making a time-set goal to reach a certain amount of likes, and many other things. I want more than anything to be creative with Under Armour, think about new ideas that they can move towards, use my creative skills to come up with fun social media campaigns and also come up with ideas on how Under Armour can improve.
I can give you a perspective from someone who doesn’t go to an Under Armour school. I actually think this gives me an advantage. I can tell you, Under Armour, what the sponsor of my school (your competition) does well, what they do poorly and what I think they could improve on. I can share with you ideas of what I’d like to see here at Michigan that Under Armour can use to improve their sponsored schools. I can give you a perspective of the quality of the other brand compared to Under Armour. I can help you compare your products to their’s: Is it better/worse? Because I have that knowledge of the other brands and the only way to innovate is to stay ahead of them.
I can learn fast. And I mean really fast. I absolutely love to learn and it’s why I love going to school. I’m more than willing to listen and learn and then execute. I can use what I’ve learned to make actions happen and happen well. Under Armour is a brand I want to learn from because not only is it a sports apparel company (my dream industry to work for) but also because it is so damn innovative. It’s always coming out with things first and well. And things that are good? They make them better. That’s what I want to do. I want to become better from Under Armour. And you know what? As I learn, I know I can make Under Armour better too.
That’s what I CAN DO for you, Under Armour. And I hope I get the chance to do so.
Edit: This wasn’t meant to be directed AT anyone so please don’t take offense to this! I was just a little frustrated that I didn’t go to a UA school. But I want to show how someone who isn’t part of the UA family already, can make a difference.
It’s surprising, but Under Armour does not have an iPhone application.
So I’m going to pitch to them to produce an iPhone app designed for shopping just as their site is. They do have a mobile site, but I think an app would be a huge step for them.
What I’m picturing for the app is as followed:
Simply called Under Armour
A simple, clean interface which allows for easy browsing of products
Product oriented like the website with tabs of: Register, Men-Women-Boys-Girls-Outlet, Locations, My Cart, New at Under Armour, My Armour List, My Account
Register — Each app user would sign up with their email, give their first/last name and a password in order for individualized usage. If users are already registered on www.underarmour.com, this step is not needed. During registration, Twitter and Facebook accounts can be linked.
Men, Women, Boys, Girls, Outlet would show products in an easy to view way and allow for users to read information about products, see measurements and size information (important since you’re not in a store and can’t try it on) and add products to their “Armour List” or “Cart.” All products will also have a tweet or share button next to them so customers can share products they think are cool to their followers/friends.
Locations would allow for users to find locations of Under Armour stores and outlets.
My Cart is for users to actually be able to purchase products. Like iTunes, users will provide credit card, billing, shipping and other information as well as their username/password for the purchase to go through. This gives Under Armour an advantage where customers now have the option of purchasing from the ease of their phone in a personalized way.
New at Under Armour would include new products, videos/news/media of Under Armour events (i.e NFL Combine), and updates on Under Armour athletes
My Armour List would be a “wish list” of sorts that allows users to pick out products they are interested in and add them to the list. Lists will be linked with social networks so that people can tweet out or Facebook share their lists. Lists will also provide Under Armour further information on products that customers are most interested in
My Account would provide information such as password changing, as well as tracking purchases.
And being me, yes, I had to add the little social media plugs in there because 1) I think Under Armour can grow on social media and 2) people would already be on their phones and since mobile is one of the most common forms of using social media, might as well try and kill two birds with one stone!
I just thought this would be a good idea for Under Armour as the application industry is booming and as someone who wants to be a social media specialist, I’d say that going mobile is the first step to make Under Armour that much visible on social media!
I came up with a unique idea for this competition. As Pinterest grows stronger, I thought that this would be a bit of a creative way for people to see my campaign via some pictures. So say hello to my Pinterest page! Thanks for all the follows!
I tried to keep all the posts just in the semi-final round though some of the older posts found their way in here ;)
They are watching. Can you feel their eyes, piercing? Sizing you up. The dust of the pack of thousands has cleared. 50, that’s all of us that are left. We stand at the ready, side by side. Then a voice echoes in the empty battleground, the soil still churned from the past casualties. “Do what needs to be done to claim your spot.” As I take one step forward, my feet feel heavy. “Get ready, guys we got this!” “ We’ve made it this far, there’s no stopping!” Tide Point, it is just over the horizon, but at dusk it seems impossibly far. How will I know I’m going the right way? Competitors shoot out in every direction. I keep my eyes fixed forward, stay the course. It must be this way. In the dark, I suddenly become aware of the whispers, “great work”, “love it” “I wish I’d thought of that first”. When I think I can’t go any longer, push any harder, the whispers keep me going. Persist. As dawn falls, I can see the figures more clearly. Allies, telling each other “ just try, it’s a start.” With Matt Somma, marketing makes sense. The social game will change with Maggie Chang. Adding undeniably the best vision is Daniel Kosmala. Gear up for Matt Rosenman’s graphics. Weaving the words to tell our story, I, Amelia Green-Vamos introduce Mission: Unstoppable.
We have been collaborating since our “Congratulations”, wielding the tools of Facebook, GoogleDoc, E-mail, and Skype. Reliance, its the essential virtue of any team. Accountable, no challenge is insurmountable. The future of Under Armour has arrived. Five figures have emerged from the pack, one from each position. We won’t look back. Together we are stronger, then we are alone. Something is in the works. A project, that our individual talents will be shown. Showdown. You told us, do what needs to be done. Now it’s our turn to make you see. We will be Ultimate Intern Team.
Sidenote: This is no way any disrespect to other competitors. We chose each other because we felt that we would work well together but that doesn’t mean that we don’t recognize the amazing work everyone else is doing. Because frankly, everyone is going above and beyond. And speaking on my behalf, I know I’m more than happy to collaborate with anyone on anything :)
When people ask me what my interests are, I say sports, marketing and social media. The first on the list usually needs to nice conversation about sports I like, athletes I cheer for, and teams I like. The second is pretty self-explanatory only because that’s what I’m studying in school at the Ross School of Business.
But the third, social media, sometimes throws people off. “Social media?” they ask. Yes, social media. But I’ll always clear it up for them.
I don’t mean social media in the sense of updating Facebook statuses or tweeting what you ate for lunch.
I mean social media in the sense that I’m absolutely fascinated at the ability of sharing stories in multiple ways…in just seconds. In its simplest form, social media is just blogging. Micro-blogging in terms of Twitter, social-blogging in terms of Facebook, network-blogging in terms of LinkedIn.
I love being able to communicate with people that you normally don’t get to. Those people being celebrities, companies, recruiters, alumni of my school, stores, etc. I love that, as a student, I can find out more about the industries I’m interested in with just a view of their Twitter, or get the latest information of what’s going on around my school.
I like influencing my friends, peers, and other people to get involved with the social media movement. I like getting people interested on the benefits of social media and I try to tell them how to use it properly, about privacy settings and what I’ve gotten out of different social media outlets. I know that many of my friends will vouch that I’ve gotten them on Twitter, LinkedIn, Pinterest and even a few to find out their Klout scores!
But my biggest interest comes in social media marketing. It’s amazing how influential social media has become for marketing now. Companies not having a Facebook and/or Twitter is a rarity these days. Product information comes out via these social media platforms now. Even customer service is done through them these days. The brilliance of social media is that everyone who is your fan or follower is interested in you in some way—or else why would they have liked your page or followed you? That in itself has already given you the target market. You can reach all of your followers with just 1 tweet. And all of your fans with just one post. It’s unbelievable if you think about it.
And so yes, that is why I love social media. Passionate about it, really. And I can’t wait to show you what I’ve got, Under Armour, if chosen as your social media specialist.
With tennis being a sport mainly played outside in sunny and warm weather, HeatGear is a perfect fit for any tennis player. Polos are big in the men’s tennis world and when looking at the tennis page on the Under Armour site, polos weren’t there. So why would this be good?
Large Under Armour logo for recognition
Lightweight and breathable fabric to keep cool, dry and comfortable
Allows for easy mobility with 4-way stretch fabric
Mesh on back for extra ventilation and breathability
Tight fit on the body but loose on the arms allowing freedom of arm movement
Under Armour Micro G Tennis
I really think that Under Armour has an advantage if they take up making tennis shoes. Their technology is far supreme and the quality of shoes always impress me. The thing is, Under Armour already has the technology for this. It’s just a matter of putting it all together. Under Armour recently introduced the Micro shoe (shown below) which is for cushioned landings and explosive starts.
I’m going to pitch for a slightly different version of this shoe. Micro G Tennis would have everything the Micro G has:
3D print overlays on single-piece upper mesh, providing structure and enhanced breathability
Kinesiotape technology uses a reinforcement material to add support without inhibiting the range of motion
Thin, light, full-length Micro G® foam cushions as well as any traditional, bulkier foam, but also rebounds your heel-strike energy, creating forward momentum
As well as:
Strong grip to the court to decrease slipping and allow for explosive movement as well as even faster stops
Lightweight in order for quickness and speed
Strong protection on shoe opening for ankle protection
Anyone that knows me know that I am obsessed with the sport of tennis. I mean, obsessed. I played in high school but I absolutely love watching professional tennis as well. I had the opportunity of a lifetime last summer to watch the Men’s Singles Championship Match at Wimbledon. It was honestly a dream come true getting to be on the hallowed grounds of the All-England Club to watch Novak Djokovic defeat Rafael Nadal in the finals. I literally got to see Novak become #1.
My passion for tennis brought me to looking into what Under Armour has to offer in the tennis market. And I was surprised to find that UA isn’t really that involved aside from having a few shorts, skirts and shirts for players. And that they only sponsor Maria Shishkina, a 12 year old that is pinned to be the next big superstar in tennis. I find this surprising only because tennis is the most played individual sport in the world. And high-quality products are a necessity for tennis.
So here’s my pitch to Under Armour for making a stronger impact in the tennis industry. You’ll see through the next few days:
Ideas for Under Armour product development in tennis
Ideas for Under Armour tennis sponsorship of players
Ideas for Under Armour promotion
And maybe some surprises on the way…
Ready? Look for the first post in 5 minutes. Let’s Protect This Court.
#SocialMediaSaturday: 3 of the unwritten rules of hashtags
Hashtags are the most abused tool of Twitter. So I’m going to clear up 3 unwritten rules by….writing them down. :)
1. #You #Dont #Have #To #Hashtag #Every #Word #In #Your #Sentence. Yes, believe it or not it’s true. You don’t have to do this. I just want to put that out there.
2. Symbols don’t work in hashtags. If you’re going to hashtag the word “don’t,” do it like this: #dont. Apostrophes, &, $…none of those will work with a hashtag. Also, if you’re going to hashtag a number, it won’t work unless you write it out or attach a word to it. For example, #2012 <—that won’t work. But #Year2012 or #TwoThousandTwelve, etc. will!
3. Remember that people think simply when it comes to Twitter. If you want to get your hashtag to catch on, make it short, sweet and clever. It’s harder to make a long hashtag work and it sure doesn’t help with your 140 character limit!